MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo has shelled out big money to ensure its Wii console is the exclusive sponsor of Sky’s flagship summer show Gladiators. According to Marketing Week, the agreement is one of Sky Media’s most valuable for a single series. Nintendo said it hopes to cash in on the show’s nostalgia and …
Read More »EA: Casual games arent for everyone
Electronic Arts’ Casual Entertainment label VP Russell Arons has said that she disagrees with the idea that casual gaming needs to be for ‘everyone’ – stating that the genre can succeed by targeting niche audiences. Speaking to new MCV sister site CasualGaming.biz, Ms. Arons admitted that EA has tried to …
Read More »Take Two sues Chicago transport group
Take Two began legal proceedings against the Chicago Transit Authority yertserday, accusing it of pulling ads for GTA IV without explanation. According to Reuters, the publisher sued the transit authority in Manhattan federal court for violating its free speech and contractual rights yesterday, saying it pulled its posters within days …
Read More »Prototype delayed until 2009
Vivendi-owned Sierra has told MCV that the release of much-anticipated sandbox title Prototype has been delayed until next year. The publisher has decided to shift the Radical-developed title’s release because it ‘needs more time to deliver the game the team initially set out to create’. Sierra showed off the game …
Read More »Want to know the history of casual games?
Do you know where the casual games phenomenon has come from? Does it seem a little like it’s arrived out of nowhere? MCV’s sister site Casualgaming.biz has handily published a full history of the genre – all the way back to 2200 BC – when the ancient Chinese Emperor Tang …
Read More »Gordon Brown should play GTA IV
A prominent opinion article in Sunday’s Observer newspaper attacked politicians who criticise violent video games – and suggested that UK PM Gordon Brown would benefit from playing GTA IV. Catherine Bennett’s article, entitled ‘I’m game for Grand Theft Auto. You should be too’, pointed the finger at the likes of …
Read More »Nickeolodeon games bring in $1bn for THQ
THQ’s licensing partnership with Nickeolodeon has egenrated $1 billion in sales, the publisher has announced. Over 50 million Nickeoloedon games have been shifted under the THQ label, such as its Spongebob Squarepants games. "With the enormous popularity of Wii and DS coupled with our exceptionally diverse portfolio of Nickelodeon-based games, …
Read More »EA and AOL team up
Electronic Arts has agreed a partnership with AOL Sports, to market and promote its free online trivia game EA Sports GameShow. Under the terms of the agreement, AOL Sports will now feature EA Sports GameShow as part of its content – which is available to the 10.9 million unique visitors …
Read More »Midway revenues up, but losses increase
Midway has revealed its financial results for the three month period ended March 31st, as well as providing earnings guidance for the second quarter, Net revenues for the 2008 first quarter were $29.9 million, compared to the 2007 first quarter net revenues of $11.1 million and ahead of prior guidance …
Read More »GAME Chairman sells £2.28m of stock
The non-executive chairman of specialist UK retailer GAME has sold 850,000 ordinary shares in the firm – making himself a total of 2.28 million. Lewis sold the stock at an average price of 269.23 pence per share. He continues to hold 66,666 ordinary shares in the company. Lewis’ decision comes …
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