MCV/DEVELOP News, events, research and jobs from the games industry
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has refused to comment on the possibility of a Wii-style controller being unveiled at E3, but he did confirm to MCV that innovation would be key for Microsoft at this year’s show. It would be churlish of …
Read More »360 cruises past 5 million in Europe
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has revealed that Xbox 360 has sold well over” five million in European territories to MCV – and that its battle with PS3 is far from over. Anyone trying to call a winner this Christmas is calling …
Read More »Gosen: Microsofts E3 will be game changing
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has told MCV that the platform holder will unveil some ‘fantastic surprises’ at E3 this year as it steps up its efforts in the mass market space. "We’re always working on new things, and you’ll continue to …
Read More »New global Xbox marketing boss named
Microsoft has revealed Michael Delman as corporate vice president of global marketing for Interactive Entertainment Business (IEB) following the departure of Jeff Bell two weeks ago. Charged with driving initiatives to market Microsoft Game Studios and grow the Xbox and Games For Windows platforms and brands, Delman will start in …
Read More »Microsoft to conquer Europe after reshuffle
Microsoft VP of interactive entertainment business in Europe Chris Lewis is determined that losing studio figurehead Phil Spencer from his team will not damage the company’s optimism. Speaking exclusively to MCV, Lewis also laid out his criteria for Spencer’s replacement – and said Europe was a priority for his management …
Read More »Publishers not scared by UGC, says XNA boss
The rise and rise of user generated content is set to play a similar role in games as it has in music – but traditional boxed publishers are excited, not scared, by its prospects. That’s according to the head of Xbox community developer service XNA, Chris Satchell, who this morning …
Read More »Satchell: We dont need BBFC or PEGI
The head of Xbox community developer service XNA, Chris Satchell, has said that user generated content can be responsibly rated by an audience of its creators’ peers – and doesn’t need any intervention from the BBFC or PEGI. In his keynote at the GamesHorizon Conference in Newcastle this morning, Satchell …
Read More »Microsoft saw XNA advocates as â??hereticsâ??
XNA chief Chris Satchell says console-focused peers took some convincing about community dev service
Read More »Bach: Well be first with next Xbox
Speaking to venturebeat.com , Robbie Bach has stated that claiming the next-gen first mover advantage with Xbox 360 has given Microsoft a leg up in a number of places”, and is set to do the same with the platform holder’s next console. If you take the question of whether it …
Read More »Microsofts E3 announcements leaked?
The internet has been ablaze this weekend with details of several apparently leaked announcements from Microsoft. Kotaku has details of an Avatar system which appears to be a more in-depth version of Nintendo’s Mii feature. Just like Mii characters, they will apparently be used in-game and it is also suggested …
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