Tag Archives: Microsoft

With Gears 5 released on Steam, plus Ori and the Blind Forest coming to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy and fills us in on the thinking behind its upcoming London celebration, X019

"Join us on our journey as we begin to roll out initial tests"

"On the PC, Gears 5 has nearly tripled the performance of its predecessor and [is] Xbox Game Studios’ best-ever debut on Steam"

"I don't know if it structurally makes sense to have a publisher within [another publisher]. It's a complicated issue"

"We’ve long been clear that we collect voice data to improve voice-enabled services," says Microsoft

With Gears 5 heading to Steam, plus Ori and the Blind Forest being converted to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy to Seth Barton

Expect "a world-class Xbox experience"

Controller would clip to each side of a smartphone screen

"The video game industry relies on creating relationships with our players based on fun, but just as importantly on trust"

Gaming revenue and Xbox software and services fall by 10% and 3% respectively