Vinod Ramachandran, senior product manager for Google’s app install advertising business, reveals the ways games advertising has evolved and breaks down the tech giant’s options for creators looking to get their title noticed
Read More »Develop: Brighton Indie Showcase shortlist revealed
Three VR titles and iPad game Twisted Lines join six PC entrants
Read More »Twitter’s Fabric for Unity adds full native MoPub support
Integration of monetisation platform for mobile apps includes manual initialisation and deferred SDK activation during onboarding
Read More »Developing for ‘all or nothing’ iOS ended up losing us money, says Jeff Minter
‘Despite excellent reviews and the sheer number of devices out there which you might think make it viable, we couldn’t in any way justify carrying on with it’
Read More »EA Mobile renews partnership with Minions film studio Illumination Entertainment
Pair co-develop film spin-off The Secret Life of Pets: Unleashed
Read More »Rovio exec Peter Vesterbacka exits Angry Birds studio
Former chief marketing officer and brand frontman leaving to focus on entrepreneurial pursuits
Read More »The marketer’s guide to mobile ad formats
AppLovin's Mark Rosner offers devs a breakdown of the different ways to advertise your game on mobile
Read More »‘There needs to be more premium mobile games,’ urges Square Enix CEO
Yosuke Matsuda explains: ‘It wouldn’t be good for that market to consist entirely of free-to-play’
Read More »Splashy Cats racks up 200,000 downloads in 48 hours
Artik Games’ latest reaches Top Ten across Europe
Read More »Amazon and TIGA hosting free dev day next week
Future Games of London and I Fight Bears among speakers for mobile conference
Read More »
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