MCV/DEVELOP News, events, research and jobs from the games industry
Forget TV ads – Namco Bandai Partners has splashed the cash on a MiG-21Bis jet fighter to promote its new Ace Combat game. The publisher said it spent most of its budget for Ace Combat: Assault Horizon on the aircraft in a bid to win the war on wishy washy …
Read More »Industry elite unite for $12m earthquake fund
Donation made by Japan-based games publishing consortium
Read More »Namco Bandai bolsters marketing team
Three new professionals have joined Namco Bandai’s PR and marketing team. Former Vivendi and Koch man Gary Chantler has joined the company as product manager, working on upcoming titles including Ridge Racer Unbounded, Inversion and other currently unannounced projects. He joins Blaise Rodier, who recently joined Namco Bandai and will …
Read More »Digital central to Namco’s restructure
The need to adapt to the increasingly digital games market was the driving force behind Namco Bandai’s decision to combine its Games and Network divisions, US VP of marketing Carlson Choi has told MCV. "Previously, there were different brands that one of these departments had access to that the other …
Read More »Half-term ad push for Ben 10
Ben 10 Ultimate Alien: Cosmic Destruction will be backed by a second wave of marketing later this month. A fresh campaign from Namco Bandai was been drawn up to herald last week’s release (Friday, February 11th) of the PS3, Wii, PSP and PS2 SKUs. The Xbox 360 and DS editions …
Read More »Namco lays out digital and mobile battleplan
Publisher Namco Bandai is working on Android, iPad, and iPhone versions of its biggest franchises. The news comes as the company finalises the merger of its US boxed games division with its Networks department – which looks after digital and mobile games. Namco Bandai US vice president Carlson Choi says …
Read More »UK CHARTS: Test Drive 2 goes top
Test Drive Unlimited 2 has topped the GfK All Formats Top 40 this week ahead of EA’s Dead Space 2. The multiformat driving game is Atari’s first No.1 of the year. It is distributed by Namco Bandai in the UK. Nintendo’s new Mario games continued to rise up the charts …
Read More »Bad timing led to Enslaved sales struggle
Enslavd: Odyssey to the West should never have been released during the busy pre-Christmas season. That’s according to Namco Bandai’s marketing VP Charlson Choi, who told Siliconera that poor timing was to blame for the game’s disappointing sales of less than 500,000 units. It launched in the midst of a …
Read More »Major publishers slash App Store prices
Capcom, Sega and Namco have each sunk the price of their iPhone games just days after EA and Gameloft announced similar sales ploys. The move will add further grief to indie iPhone developers who, hitherto, distinguished themselves favourably from the big publishers with low price points. But now the publishing …
Read More »GAME selling Test Drive for £5
Retailer GAME is offering a guaranteed trade-in offer on Namco Bandai’s Test Drive Unlimited 2 that effectively means gamers can obtain the title for just 5. Any customer who buys the game for 39.99 on either Xbox 360 or PS3 will be entitled to trade the game in for 35 …
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