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Publisher EA has once again defended its use of the Online Pass system in its console-based sports titles.It’s a tactic that has provoked some debate, but Moore believes the arguments have died down and that the benefits are clear. As we speak, because the FIFA 11’s only just come out, …
Read More »THQ defends anti-pre-owned tactics
THQ chief Brian Farrell says the publisher must monetise used games and has called on retail to help. The outspoken exec says the firm needs to capture more of the value chain, but insists this is not an attack on the High Street. He told MCV that THQ will help …
Read More »Consumers positive about Online Pass
EA has claimed that it hasn’t experienced any sort of backlash from consumers as a result of introducing its Online Pass in titles such as Tiger Woods PGA Tour 11 and the upcoming FIFA 11. In fact, the publisher has gone so far as to say that gamers are positive …
Read More »EA: People accept our online pay-wall
Scheme to fight pre-owned losses not unpopular, firm says
Read More »Sony supportive of Online Pass
Having required buyers of SOCOM Fireteam Bravo 3 on UMD to validate their game online by using a code before they could play online multiplayer earlier this year, it looks like Sony could roll out the model to all of its upcoming titles. On the principle of making online portions …
Read More »Online Pass boosts net play
Publisher EA has said that its first two titles to include an Online Pass – an in-box DLC code that is required to access some of the online features of the game – have both seen higher rates of online play than last year’s iterations. Though Tiger Woods 11 and …
Read More »Has Tiger been damaged for good?
Though EA has stood firm by Tiger Woods as the sordid scandal surrounding his personal life has unravelled in the media, one analyst has claimed that the golf star’s dented image has damaged the viability of EA’s console series. June sales of Tiger Woods PGA Tour 11 in the US …
Read More »GameStop: We dont like pre-owned
UPDATE: An official spokesperson from the US GameStop office has contacted MCV with the following statement: These comments from an unnamed and unknown person claiming to be a GameStop employee are inaccurate. Pre-owned is the cornerstone of our business and, as you say, a key driving force for us. Both …
Read More »EA Sports: Its our job to make you not want to trade in
One thing I have to do, and it’s my job, and my development team’s job, and my marketing team’s job, is make you not want to trade the game in.” Those are the words of EA Sports boss Peter Moore. The publisher has been one of the leading lights in …
Read More »Peter Moore’s call of duty: Fighting pre-owned
EA Sports boss sticks up for the publisherâ??s Online Pass, says gamers understand the implications of second hand
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