MCV/DEVELOP News, events, research and jobs from the games industry
In addition to his words in this month's Develop magazine, Sean Cleaver expands on why 2017 can be a great year
Read More »Opinion – 2016: A new gaming advertising landscape
Generation Media’s account executive Joe Phelanexplains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming. It’s the lead up to Christmas that sees the industry juggernauts pit their wits against each other with huge campaigns promoting …
Read More »Version management – innovative studios explain why it is so critical to successful game development
Sven Erik Knop of Perforce Software asks game studios their best practices in managing the versions of their projects
Read More »Opinion: UK eSports is booming but mustn’t forget its grassroots
ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them. 2016 has been a massive year for eSports. With TV production companies all over the world finally committing to coverage, eSports …
Read More »Opinion: How YouTube personalities can push your product
YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway. If you’ve been reading the marketing press over the last 12 months, you’ll find no shortage of commentators talking about the importance of tapping into ‘influencers’ – delivering …
Read More »Opinion: A bigger pie, not just a bigger share
As the battle between this year’s big shooters shifts into its final phase, we can be certain it’ll be one war or another dominating the charts this Christmas – no change there. It’s not surprising then that the industry is still painted in terms of a battle between deadly rivals. …
Read More »Nintendo Switch: The Known Knowns, Known Unknowns and Unknown Unknowns
There is nothing in this industry that stimulates as many opinionated hot takes as Nintendo. Covering Nintendo always feels a bit different to covering other companies. Of course, all brands – be they PlayStation, Xbox, Apple or Ouya… OK, maybe not ALL brands – have their advocates. It’s impossible to …
Read More »OPINION: The games industry’s biggest secret: 77 per cent of gamers still prefer discs
ERA’s Kim Bayley discusses the latest results from the retail association’s unique consumer tracking study. Conventional wisdom would have it that physical formats in the entertainment business are utterly doomed. Certainly the games business has been the leader in the revolution. Our annual ERA Yearbook first reported that digital had …
Read More »Reclaim the game: Clamping down on bullying and harassment among your players
Legal experts from Harbottle & Lewis suggest how developers can help stamp out bad and inappropriate behaviour
Read More »OPINION: Why PlayStation VR is virtual reality’s first real test
In his latest regular column, former Sony Studio London and indie virtual reality developer Dave Ranyard talks about the imminent launch of PlayStation VR. So, this is it. Next week, Sony launches PlayStation VR. This is the first real consumer test of VR. Yes, we have had Oculus and Vive …
Read More »