MCV/DEVELOP News, events, research and jobs from the games industry
Are Japanese games making a resurgence or is Jem Alexander just imagining it? It’s been a tough decade for the region, but it feels like many developers are returning to form.
Read More »The future of the Nintendo Switch as an eSports platform
Since the Nintendo Switch launch on March 3rd, not to mention all the smaller reveal events leading up to it, the Switch craze has taken ahold of the gaming world. Launch titles such as The Legend of Zelda: Breath of the Wild, 1-2-Switch and Just Dance 2017 are keeping plenty …
Read More »Levelling up: China as a destination for UK games
Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games. The UK boasts one of the most vibrant and dynamic gaming industries globally. But in terms of sheer size, there is no market like China. Home to …
Read More »Mobile and video drive digital advertising in 2017
Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost. The digital media market is still in its relative infancy and advertisers must stay ahead of the curve rather than chase the pack when it comes to reaching …
Read More »Five ways eSports will change mobile gaming this year
As mobile gaming continues to grow in popularity developers will be tasked with staying ahead of the curve and finding new and innovative ways to both reach gamers and hold their attention. Given that we live in a mobile first world with consumers spending increasing amounts of time in apps, …
Read More »Console Quality Gaming on Mobile
Mobile technology provider ARM tells Develop their five principles on providing console quality games on a mobile platform
Read More »Cultural Diversity’s Positive Impact
SuperData’s Stephanie Llamas investigates the reasons racial and ethnic diversity are underrepresented in games, and the effects that this has on their audiences
Read More »Opinion: Getting the mix just right – the main developments in the games TV channel mix
Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger men. We live in a time where new media opportunities become available before the current tech has had a chance …
Read More »UK retail optimistic about Switch, but divided on its price
The Nintendo Switch has been priced and dated, and though games retail is positive about the machine itself and its first year line-up, the £280 price-point has proved divisive. Speaking to MCV, execs at UK stores point to a premium feel and build for Nintendo’s new machine, and praise its …
Read More »IHS: Nintendo’s Switch will erase the painful memories of the Wii U, but also faces Its own challenges
Following this morning’s Nintendo Switch event, Piers Harding-Rolls, the head of games research at IHS, shares his view on the new machine Switch’s product positioning and differentiation Nintendo’s new hybrid console Switch reflects a company that is in cultural flux as it seeks to find a balance of approach between …
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