MCV/DEVELOP News, events, research and jobs from the games industry
Develop interviews EA Canada as it stands at the height of its creative power
Read More »EAâ??s Moore: Metacritic mania a â??slippery slopeâ??
Studio boss says itâ??s â??almost impossibleâ? to score mid-90s with iterative sports games
Read More »EA Sports: Its our job to make you not want to trade in
One thing I have to do, and it’s my job, and my development team’s job, and my marketing team’s job, is make you not want to trade the game in.” Those are the words of EA Sports boss Peter Moore. The publisher has been one of the leading lights in …
Read More »Peter Moore’s call of duty: Fighting pre-owned
EA Sports boss sticks up for the publisherâ??s Online Pass, says gamers understand the implications of second hand
Read More »A visit to EA Vancouver
The sports games market always belonged to EA. In its ‘90s heyday it was renowned for creating the finest licensed sports sims around, launching timeless franchises – from NBA to FIFA. With EA’s marketing muscle and the power of the official licence, EA Sports had become a sales force worldwide. …
Read More »EA’s Moore: Online pay-wall will up standards
The president of EA Sports remains optimistic of the divisive online pay system
Read More »EA’s Moore: Online pay-wall will up standards
The president of EA Sports remains optimistic of the divisive online pay system
Read More »Online Pass is great value for money
EA Sports president Peter Moore says the publisher’s controversial Online Pass allows the firm to deliver more and better digital content. Online Pass has proved divisive as it forces players who have bought a second-hand game to spend an extra $10 to unlock the online mode. Consumers that buy games …
Read More »EA Sports: Weve finally cracked female market
EA Sports has finally solved the dilemma of how to appeal to the female market. That was according to label boss Peter Moore this morning, speaking to delegates at the Edinburgh Interactive Festival. Discussing the reinvention of EA Sports since his arrival in 2007, Moore said that the firm had …
Read More »Casual shift ‘drove developers from EA’
Moore says some EA Sports staff found accepting Wii and mass market audiences too tough
Read More »