MCV/DEVELOP News, events, research and jobs from the games industry
Peter Moore had predicted the death of boxed product – and promised EA will be at the forefront of the digital revolution. In an interview with The Guardian, he said EA will take a different direction that iTunes, which he called a rip-off”. We’ve gone from connected consumers being the …
Read More »Rare lacks relevance in modern gaming, says ex-Xbox boss
Peter Moore claims the skilled UK team is no longer important to modern gamers
Read More »EA sets sights on becoming leading sports brand
Peter Moore has told MCV that he is aiming to make the division the leading brand in sports” – eclipsing Nike and Adidas. Speaking as we crowned him an ‘MCV Legend’ , EA Sports president Moore said his current aim is to make his employer more recognisable than the biggest …
Read More »E3 was soulless, says Peter Moore
EA Sports president Peter Moore has added his vote to the growing consensus that E3 was lacking a certain something – calling the event soulless”. Speaking on his official blog, Moore said that this year’s event lacked an epicentre” and gave no indication that we are the fastest growing entertainment …
Read More »Moore: Wii will own half of all next gen-sales
EA Sports President Peter Moore has predicted that Nintendo’s Wii will take up half of all home console sales in this generation. Moore, former corporate VP of Microsoft’s interactive entertainment division, said that EA believed PS3 and Xbox 360 would fight over the balance”. He based his assumptions on internal …
Read More »Peter Moore: Were never satisfied
President of EA Sports Peter Moore has said his division is ‘never satisfied’ despite its successes. Writing on his blog, Moore also couldn’t resist making a cheeky reference to a ‘competitor’ – highly likely to be EA acquisition target Take Two. The post comes after – and was possibly inspired …
Read More »EA Sports goes casual with ‘Freestyle’ brand
Electronic Arts has unveiled a new sub-brand for its EA Sports label – a casual-oriented line of games under the EA Sports Freestyle umbrella, our sister site CasualGaming.biz reports . In an official announcement, EA said that EA Sports Freestyle is "aimed at a growing, more casual sports gaming audience" …
Read More »Peter Moore: EA Sports is a league apart
EA Sports president Peter Moore has likened the marketing strength of the label to that of Hollywood movies – calling it the only real brand in video games”. In an interview with GameDaily, Moore said that EA Sports division has the opportunity to touch more people than hardcore sports gamers” …
Read More »Peter Moore: Games will change the world
President of EA Sports Peter Moore has predicted that games will play a vital role in the mental and physical health of mainstream consumers in future – claiming that software will allow gamers to do things with games in their own houses that they just can’t do at the gym”. …
Read More »EA cuts PC sports games
EA has limited the number of sports games it will release on PC this year – with boss of EA Sports Peter Moore calling the platform a serious business challenge”. On his blog, Moore admits that the firm has been forced to cut its sports output on PC, because the …
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