Tag Archives: publishers

Microsoft Flight could harm the simulation games market if the company doesn’t open it up to third-parties, publishers have told MCV. Firms such as Mastertronic and Contact Sales currently sell extra content for Microsoft Flight Simulator X.But its sequel Flight, a free-to-play digital PC title out this spring, will not …

We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November 2011. This was …

EA COO Peter Moore has issued a stark warning to his rival publishers – you’ll die off if you’re not ready for the digital transition. Conceding that a certain element of consolidation is inevitable within the publishing sector over the next few years, Moore emphasized that all publishers need to …

We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising pressure during the week ending October …

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …

MCV sits down with U-Trax president Richard van der Giessen about the state of the localisation and quality assurance sector. How have publisher attitudes towards the sector changed in the past year? There’s no way to make a general statement about this for all publishers. Some of them really get …

Babel Media’s VP of sales and marketing Keith Russell tells MCV about the state of the QA sector and a potential move to Montreal. What are your thoughts on the relationship between publishers and QA firms? What works well and what needs improving? We tend to work on the project …

Col Kennedy, former head of Disney Interactive’s EMEA product marketing team, has recently come on board as the marketing director for THQ Asia-Pacific. Previously to his role at Disney Interactive, Kennedy worked in SCEE’s EMEA 1st party product team, and now reports directly to Rodney Block, VP of THQ for …

Shares across the US and Europe were in free-fall yesterday amid warnings that the global economy had entered a danger zone. Publicly traded games companies, from Electronic Arts to Activision, were victim to a global sell-off that saw the main indexes in the UK, Germany and France fall about 5 …

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …