MCV/DEVELOP News, events, research and jobs from the games industry
Forget Battlefield and CoD – the first real video game battle of the year takes place over the next week between GAME and Eurogamer. MCV has all the essential info. There’s no denying it’s going to be a very busy ten-day period for the industry, but arguably one that provides …
Read More »Halfbrick bringing Fruit Ninja to table top / card games
Buried in a press release from Mattel is mention of a series of products coming out based on Halfbrick Studios’ successful Fruit Ninja franchise. The press release states that Mattel will be capturing ‘the essence of Fruit Ninja’s fast-paced play with an innovative line of table-top and card games inspired …
Read More »PROFILE: EA’s new Asia-Pacific lineup
EA have an entirely new team running the Asia-Pacific region from its Sydney office, which is headed up by former EA UK sales director Mark Bradley. Bradley previously spend almost 5 years working at EA in the UK in multiple sales roles before becoming the general manager of the Nordic …
Read More »Mindscape Asia-Pacific unaffected by French withdrawal from games
Mindscape Asia-Pacific (MAP) has issued a statement saying that it is unaffected by its former parent’s decision to pull out of videogames. The statement confirms that it’s still ‘business as usual’ for MAP at the Australian and New Zealand office in Sydney. Tonia Velasco, general manager of sales and marketing …
Read More »MCV GameTime (week ending August 5th)
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …
Read More »MCV GameTime (week ending July 29th)
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …
Read More »Ten publishers dominate iPhone top 300
More than half of the money made from the top 300 iPhone games is channelled to just ten publishers, new data suggests. Mobile analytics group Distimo suggests that Apple’s booming games platform no longer helps smaller studios compete on an even playing field with the more established mobile publishers such …
Read More »RECRUITMENT: THQ APAC looking for a Senior Accountant
THQ Asia Pacific is looking to hire a Senior Accountant to work out of its Melbourne office. The role will entail supporting the Finance Director with decision making information to deliver continued growth and profitability, taking responsibility for all planning, budgeting and forecasting requirements. A successful applicant must be a …
Read More »Nintendo discusses Ocarina of Time marketing campaign
The Legend of Zelda: Ocarina of Time 3D released on 30 June in Australia, and Nintendo recently spoke to MCV to talk about the marketing strategy behind this landmark 3DS title. While most 3DS or other handheld titles won’t ever see the light of day on TV screens, Ocarina had …
Read More »Ubi setting up paid-for online pass?
Ubisoft is the latest publisher rumoured to be introducing an online pass that charges pre-owned buyers extra for in-game content. Gamerzines is reporting that ‘Uplay Passport’ will restrict access to online multiplayer in upcoming racer Driver: San Francisco. Only those who buy the game new – or buy a code …
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