Tag Archives: publishers

Ubisoft becomes No.2 UK publisher

Ubisoft has become the No.2 publisher in UK and Europe as it announced game sales almost doubled year-on-year. The publisher now has a 9.5 per cent share of the games market in Europe and 11 per cent in the UK. Comparatively, in the US Ubisoft is No.4 publisher with a …

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Sainsbury’s calls for lower games RRPs

The war between retailers and publishers looks set to once again erupt over software pricing – with Sainsbury’s last week issuing a fierce battlecry. The supermarket chain used its entertainment conference to throw down a warning to publishers that it will not continue to swallow the cost of cutting games …

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SONY: 40 firms readying Move games

Speaking at today’s Sony E3 press conference, Jack Tretton, president and CEO of Sony Computer Entertainment of America, confirmed that 40 developers and publishers are presently working to bring consumers titles for the PlayStation Move motion technology. A number of developers were also shown on stage in a talking heads …

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Publishers wary of the digital goldrush

Games firms are concerned that the digital marketplace isn’t big enough to sustain the number of competitors eyeing the space. DLC, digital downloads, iPhone games, social network titles and more have become the key growth area for the games industry. Publishers including EA, Codemasters, LucasArts, Take-Two, Capcom, Codemasters and Sega …

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Reviews more important than price

Consumers are more likely to base their buying decisions on review scores than on price, a new Moving Minds report from branding specialist Kinetic claims. The study suggests that 71 per cent of those asked thought review scores were an important element of deciding which titles they should buy. By …

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OPINION: Sega’s new saga

Recent news that Sega has cut back on staff numbers only told the horrible half of a fairly revealing transformation at the company. You can see the details here, but in short the firm is steeling itself for the digital future by consolidating its boxed product strategy for Europe and …

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Publishers ready for MCM expo

Major UK publishers will showcase their latest titles at the MCM Expo in May. Companies including Activision, PQube, Tecmo Koei, Nintendo and Rising Star have all signed up to the event, which takes place on the Saturday, May 29th and Sunday, May 30th at London Excel. Games set to be …

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Publishers champion Facebook’s marketing power

Games publishers are getting behind Facebook as a major marketing tool, enabling them to interact with millions of consumers directly. The social network is becoming increasingly important to publishers’ marketing plans, from Nintendo directing traffic through a Monster Hunter Facebook hub to Ubisoft inviting fans to befriend the Prince of …

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Traditional publishers "set for extinction"

Codemasters will become a major player in the digital space thanks to a heavy-duty investment deal. Indian games giant Reliance Big Entertainment bought a 50 per cent stake in the firm earlier this week. It has a market capital of around $81 million and is already established in the MMO, …

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Let us sell your DLC, pleads GameStop

Having claimed that the increasing focus on DLC won’t deter gamers from buying pre-owned, GameStop has gone on to state that publishers could radically enhance the value of their digital offerings if they bring bricks and mortar retail into the loop. The key point for you to understand about the …

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