Tag Archives: robbie bach

Bach: Zune more compelling than iPod

President of Microsoft’s Entertainment & Devices Group Robbie Bach has called Zune a more compelling” gaming proposition than Apple’s iPod. Apple CEO Steve Jobs this week revealed a slate of new games for iPod and iPhone, whilst Microsoft has as yet remained quiet on Zune’s gaming capabilities. However, Bach told …

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Bach: PS3 cant compete with Xbox Live

Microsoft’s E&D president Robbie Bach claims that Xbox Live sets the 360 apart from its rivals. Xbox Live is a big differentiator for us,” said Bach to investor.com, That drives a significant amount of energy around what’s on with Xbox.” Bach cites the exclusive downloadable content for GTA 4 as …

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Bach: Xbox Live has no competition

Robbie Bach, the president of Microsoft’s Entertainment and Devices Division, has stated that his firm’s Xbox Live network puts the efforts of his gaming rivals to shame. "It’s fair to say that Xbox Live is clearly head and shoulders above anything anyone else has tried to do. We don’t have …

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Microsoft takes on Wii with 360 Arcade

A new $279 Arcade pack will include a wireless controller and several casual titles including Pac-Man, Uno and Luxor 2, reports next-gen.biz . Arcade becomes [for us] the ability to bring in a new set of audiences,” said Bach. They’re probably a little bit more casually focused, they’re looking for …

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Microsoft takes on Wii with 360 Arcade

A new $279 Arcade pack will include a wireless controller and several casual titles including Pac-Man, Uno and Luxor 2, reports next-gen.biz . Arcade becomes [for us] the ability to bring in a new set of audiences,” said Bach. They’re probably a little bit more casually focused, they’re looking for …

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