Sega has called Bayonetta the first triple-A launch of 2010 following its perfect score from Edge Magazine. The action adventure title developed by acclaimed studio Platinum Games is due for release on January 8th in Europe, and has also received a 40/40 from Famitsu and 9/10 from Eurogamer. And Sega …
Read More »AUS: Aliens vs Predator banned
High-profile 2010 release Aliens vs Predator has become the latest in a long line of titles to fall foul of the famously strict Australian Classification Board, and will not be released in the region next year. In a statement released to GameSpot, the OFLC stated that the game contains first-person …
Read More »UK games industry spends £97m on Xmas
The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period. MCV estimates show that 2009’s Q4 figure is over 30 per cent down compared to last year’s astronomical 139m total rate …
Read More »Bayonetta special editions revealed
UK retailers have secured exclusive pre-order packs for Sega’s upcoming new IP, Bayonetta. As revealed on Sega’s blog, Play.com is stocking the Climax Edition, which includes a copy of the game, a limited edition box, artbook and a soundtrack CD. Meanwhile, GAME.co.uk is offering a replica gun that’s used in …
Read More »Sega kicks off biggest ever ad drive
Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …
Read More »Sega ramps up Bayonetta campaign with new demo
Sega is ramping up its PR for the critically acclaimed Bayonetta with a demo, which will hit Xbox Live Marketplace and PSN in Europe and America on December 3rd. The game has received huge critical praise already since its Japanese release, including a 10/10 in Edge and a 40/40 from …
Read More »Karl Johns becomes Sega UK sales boss
Sega Europe has promoted Karl Johns to become head of UK sales Johns, formerly business sector manager at Sega Europe, steps up to replace John Clark – who became Sega’s UK MD in April. I am delighted to announce the promotion of Karl to head of UK sales for Sega …
Read More »UK CHARTS: FM2010 triumphs
There are many certainties in football – Didier Drogba will score goals, Shay Given will save penalties and Rafael Benitez will always sub off his main goal threat. To that list of certainties you can also add that a new Football manager title will always debut in top spot in …
Read More »Bayonetta to debut January 8th
Sega has announced the highly anticipated action title Bayonetta will be released in the UK on January 8th. In a statement, the publisher proudly declared the game would be the first genuine triple-A title of 2010” for Xbox 360 and PS3. Sega America and Sega Europe CEO Mike Hayes said: …
Read More »Sega reveals Redknapp prize
Ahead of the release of Football Manager 2010 this Friday, publisher Sega and retailer GAME have lifted the lid on a competition backed by current Tottenham Hotspur manager Harry Redknapp. Anyone who buys the title from the retailer this Friday and uses their GAME Reward Card will be entered into …
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