Tag Archives: sonic

Merchandising deals can make Sonic the Hedgehog as iconic as Hello Kitty. Sega is knuckling down on its four major IPs as part of its recent restructure, with priorities to push into digital and licensing. For Sonic, the latter means signing up more third parties to make associated toys, clothing …

Closing a number of Sega’s territorial offices has been a ‘painful’ but ‘logical’ process, Sega Europe’s COO Jurgen Post has told MCV. Today, the publisher confirmed it will shut offices in France, Germany, Spain, Australia and Benelux and hand sales and marketing duties over to local companies. The shift comes …

Sega has confirmed it will shut down a number of its European offices as its business switches to new digital content and just select IP for retail. The company will close offices in France, Germany, Spain, Australia and Benelux as it turns its attentions to digital product. Koch Media will …

Sega and Nike have teamed up for one of the cleverer bits of video games cross promotion MCV has seen in a while. The TV short, called My Time Is Now, was aired during Chelsea’s famous Champions League victory over Bayern Munich in Germany on Saturday night. It features a …

Peripherals specialist Lazerbuilt has secured the rights to Sonic the Hedgehog. The firm will produce accessories for consoles and mobile devices.The range is due to arrive at retail this September. Lazerbuilt says it will not only target children aged between seven and 12 years old with Nintendo 3DS and DS …

Sega is trying something slightly different for its follow-up to Sonic & Sega All-Stars Racing. The newly announced Sonic & All-Stars Racing Transformed will feature vehicles that morph between car, plane and boat form. A bit like Chitty Chitty Bang Bang. Once again, Sonic will be joined by a variety …

Hirokazu Yashuhara, one of the co-creators of Sonic the Hedgehog, has joined Nintendo’s software technology division. While Yashuhara’s title has yet to be revealed, it has been confirmed by the corporation (via Gamasutra) that the move will have him heading to the US for his new role. Some of the …

Sega has revealed it has no more plans to continue Sonic 4 beyond the upcoming Episode II. The first episode of the download-only platformer was released way back in 2010, and the second is due for release later this year. Beyond that, there will be no more outings for Sonic …

Sega has officially launched its full online Sonic the Hedgehog store. The site went live on a test basis last month. It features a range of merchandise including figures, stationary, clothes, posters and DVDs. The range will widen throughout the year, too. It includes a loyalty system, too, which awards …

Sega has confirmed the second episode in Sonic’s digital-only series will arrive this year. Sonic The Hedgehog 4: Episode II is currently in development for XBLA, PSN and mobile platforms including the Apple App Store, Android Marketplace and Xbox Live on Windows Phone 7. It has been two years since …