Tag Archives: sony

Nintendo and Microsoft were the main beneficiaries of the promising Janauary sales climbs seen in NPD’s latest numbers – but Sony’s PS3 continues to suffer a decline in sales, surely putting more pressure ion the firm to drop the price of the machine in March. Total North American hardware sales …

Sony has announced that it’s sold 50 million units of its PlayStation Portable handheld. The figure includes cumulative numbers of all the PSP models released to-date, and the platform holder has also announced that total PSP software unit sales have reached 200 million. As revealed by MCV yesterday, Sony has …

‘SIGNIFICANT’ NEW titles are heading to the PSP this year that will revitalise the format and attract new consumers, Sony has told MCV. Now over four years-old, the PSP has steadily established itself throughout the current generation, selling over 40 million units globally – 3.2m of them in the UK. …

The Japanese arm of Sony has revealed a number of the high-profile games companies that have currently signed up for licenses to develop content for the firm’s growing virtual world service PlayStation Home. Big-hitting backers such as EA, Capcom and Ubisoft had already been announced, and Siliconera reports that they …

In an interview with The Guardian , SCEE boss David Reeves has claimed that PlayStation has to suffer a little” in the battle with its next-gen competitors, conceding that the machine’s high price has caused problems but insisting that the priority remains staying profitable – a goal the European PlayStation …

Sony Computer Entertainment Europe is reviewing its partnership with its media planning and buying agencies across Europe – including OMD in the UK. OMD and its rivals are being invited to pitch for accounts. Estimates put SCEE’s annual media spend at over 8 million for 2008. The review is being …

A new report from brands and marketing agency Vitrue claims that Xbox was the fifth most discussed brand on social networking sites in 2008. The company compiled its results by monitoring online conversations across a number of social networking sites, measuring the frequency in which a number of blue-chip” brands …

Japanese electronics giant Sony has insisted that despite the f alling annual sales of its PS3 console , it is still on track to sell ten million units by the end of its financial year March 31st. The exact year-to-date sales of the console are not known, though Sony has …

A Killzone 2 web game is to be launched as a part of Sony’s 2 million marketing campaign . The game will be available to download for Firefox and Internet Explorer users, and invites players to fight in teams against the ‘Helghast threat’ MCV’s sister site CasualGaming.biz has all the …

SCE UK has gone on the offensive following y esterday’s report of falling hardware sales , with a mammoth 4 million Q1 marketing assault. The firm has set aside 2 million for next month’s triple-A FPS, Killzone 2, while the rest will be split between Sony’s Q1 PSP range, SingStar …