Tag Archives: spend

Bobby Kotick has said that his company Activision is spending more on marketing this November’s Call of Duty: Black Ops than it has spent on any other title. This across the board is the biggest investment that we’ve ever made in a launch of a title,” the exec told investors. …

A new report from Forecasting & Analyzing Digital Entertainment has estimated that Microsoft Xbox Live Arcade service has to date in 2010 made something in the region of $46.1m, a number that if true represents a 13 per cent year-on-year increase. The study also estimates that the digital portal will …

Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …

UK players of massively multiplayer online games spent 195m on them last year, a report has found. The Today’s Gamers MMO Focus Report also revealed that there are over four million MMO players in Britain, and that UK gamers spent more than any other European country on the genre last …

A report filed by the House of Representatives’ clerk’s office in the US shows that trade body The Entertainment Software Association spent a whopping $1,208,000 on lobbying in Q4 2009. Spong reports that the number is up on 2008’s total lobbying spend of $980k. The ESA engaged officials on a …

The video games industry is well ahead of music and DVD when it comes to combating IP theft, says trade body ELSPA. The UK games industry was instrumental in securing prison sentences for 13 game pirates last year, and already in 2010 a further three people have been sent to …

British gamers spent 195m on MMO games last year, ahead of Germany and France, with 165m and 145m respectively, according to a new report. It also reveals that Brits spend an average 10.50 each month on Massively Multiplayer Online games such as World of Warcraft and EVE Online. For the …

Video gaming now claims a higher proportion of US homes’ entertainment spend than print media, premium TV, DVD, Blu-ray, movie rentals or music. That’s according to a new report from Nielsen which states that 4.9 per cent of the total amount of money spent by US households now goes on …

The Christmas break may be a time to focus on family and loved ones, but it now seems that it has become the prime opportunity for online shopping – and Xmas 2009 looks to have been the most successful yet. The Retail Bulletin reports that number from the Interactive Media …

Despite the British cinema industry enjoying its best 12 months in almost 30 years, the UK public spent around half a billion pounds more on gaming than it did movies in the year ending September 2009, according to The Daily Telegraph. The newspaper pens the total amount spent at 1.73bn …