MCV/DEVELOP News, events, research and jobs from the games industry
Harmonix’s acclaimed Kinect title Dance Central is sponsoring Sky 1’s Got To Dance. Microsoft signed an exclusive deal with the broadcaster that will see the game not only endorse the show, but also star in it. Studio audiences will be able to try out the game for themselves, strutting their …
Read More »IGN UK signs Energizer sponsor deal
The new Ultimate Lithium battery from Energizer will be promoted by IGN this Christmas, thanks to a new sponsorship deal. The partnership between the two companies will run for one month, during which Energizer’s latest product will appear on IGN’s Guys’ Xmas Guide microsite. Two Energizer-branded videos will appear on …
Read More »SCEE extends Champions League sponsorship
Sony Computer Entertainment Europe has extended its sponsorship deal with the UEFA Champions League until 2012, continuing the relationship that the two have enjoyed for nine years. The agreement covers the main tournament itself for a further three years and also the UEFA Super Cup for this year, next year …
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