MCV/DEVELOP News, events, research and jobs from the games industry
Lis Welsh Search and Selection has signed up as a sponsor for MCV’s Top 100 Women in Games Brit List and the Women of the Year Awards. The company has pledged its support as event partner for February’s Women of the Year Awards. I am so glad that, finally, there …
Read More »YouPorn sponsors eSports team Play2Win
Adult website YouPorn has announced its new sponsorship deal with Spain-based eSports team Play2Win, which will compete this weekend at the Gamergy eSports event. Polygon reports on the partnership, which makes good on YouPorn’s previously revealed intentions to sponsor a professional eSports team. Play2Win – now branded Team YP – …
Read More »2K Games sponsors MCV Awards 2013
BioShock Infinite?and Borderlands publisher 2K Games is the latest firm to sign up for this year’s sell-out MCV Awards. The firm is sponsoring the award for best UK games studio. Potential winners include 4J Studios, Boss Aliens, Codemasters, Criterion, Playground Games, SCE London, Sports Interactive and Traveller’s Tales. The MCV …
Read More »Zavvi.com sponsors Golden Joystick Awards
Online entertainment specialist Zavvi.com is the retail sponsor for Future’s GamesMaster Golden Joystick Awards. The firm is contributing over 1,000 worth of prizes and vouchers to accompany the retail sponsorship. We’re thrilled to be part of this year’s Golden Joystics Awards,” said Dominic Starkey, head of marketing at The Hut …
Read More »Sonic joins The Simpsons
Sega’s spending big on Sonic this Christmas, with the hedgehog’s next adventure sponsoring The Simpsons. Sonic Generations will appear around the hit series across Sky 1, Sky HD and Sky Anytime. It’s the longest Sonic campaign ever, running from October 1st to December 31st. It’s on air every single day …
Read More »UKIE targets London-based digital agencies
Trade body UKIE hopes to attract digital creative firms by backing this year’s Digital Shoreditch Festival. The inaugural event takes place between Tuesday, May 3rd to Friday May 6th in the Shoreditch area, and will feature workshops, parties, projections and augmented reality games. UKIE is very happy to demonstrate its …
Read More »Dungeon Siege 3 sponsors Spartacus
Square Enix has teamed up with TV series Spartacus to promote Dungeon Siege III. The firm’s upcoming fantasy RPG is currently sponsoring the racy drama on Sky 1 and Sky 1 HD. Each episode is book ended by 15-second idents, with six five-second spots opening and closing every ad break. …
Read More »PlayStation sponsors Five movies
Sony has announced a new movie sponsorship deal with Channel 5. The partnership will see PS3-branded promos running around all peak and family movies on Channel 5, Fiver and Five USA. It has kicked off with movie-themed idents for the upcoming LittleBigPlanet 2. The deal covers 760 films and will …
Read More »IGN and GameStop tie digital deal
GameStop’s growing ambitions in the digital space have received another boost with news of a new agreement with IGN Entertainment. The online media giant will take on advertising and sponsorship duties for GameStop.com and GameInformer.com. Furthermore, GameStop will integrate IGN content such as previews and reviews as well as editorial …
Read More »2K Sports sponsor ESPN NBA show
2K Sports has signed a sponsorship deal with ESPN to become the official sponsor of the broadcaster’s live NBA coverage in 2011. Promos for the publisher’s NBA 2K11 will run around almost 100 basketball games, including the NBA Playoffs and Finals. 2K will also sponsor NBA Action, a series that …
Read More »