MCV/DEVELOP News, events, research and jobs from the games industry
American retailer Target is to join the likes of Best Buy, Walmart, 7-Eleven and Toys R Us in offering shoppers the chance to trade in their old games and consoles for in-store credit. Its pre-owned scheme was yesterday debuted in Northern California and is expected to be rolled out to …
Read More »Target signs Namco Bandai contract
Target Media will handle the media planning and buying for Namco Bandai, the firm has announced. The 3 million account will see the firm plan the marketing for games such as Splatterhouse and Test Drive Unlimited 2. The deal came into effect on April 1st. David Miller, Marketing Director at …
Read More »SCEE signs Target Entertainment
Sony Europe’s intention to further the recognition and muscle of the PlayStation brand throughout 2010 has been bolstered with news that SCEE ahs signed Target Entertainment as a consumer product agent for PlayStation. Included within the deal is the PlayStation brand itself as well as the PS3, PSP, PS2, PSOne …
Read More »Another retailer cuts Wii price
For the second time this week a leaked ad from North America has backed up the belief that Nintendo will announce a Wii price cut later this month at its private event running alongside the Tokyo Game Show. This time the claims from Kotaku, which has evidence of an ad …
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