MCV/DEVELOP News, events, research and jobs from the games industry
Australian retailer Target has said that it has not begun packaging R18+ rating games in plain boxes in its stores. A report earlier this week suggested that was the case after a range of titles were seen on display in plain cases at the chain’s Edwardstown outlet. However, MCV’s sister …
Read More »Target Australia enforces plain packaging for R18+ games
An Australian retailer has taken steps to reduce the appeal of games designed for those aged 18 and above. In much the same way as some territories have enforced the use of plain packaging for cigarettes, Attack of the Fanboy reports that Target is now displaying games with an R18+ …
Read More »Jones Soda-bottled Nuka-Cola Quantum hitting Target shelves alongside Fallout 4 launch
Fallout’s own Nuka-Cola Quantum will arrive at Target later this month, coinciding with the release of Fallout 4. Bethesda has partnered with Jones Soda Company to put together promotional bottles of the previously-fictional soft drink – which made its in-game item debut in Fallout 3. Polygon keenly notes the soda …
Read More »Amiibo exclusives listed by North American retailers
On the heels of yesterday’s new amiibo reveals by Nintendo, North American retailers have listed which will be exclusive offerings. Target is now taking pre-orders for its exclusive, Jigglypuff, while pre-orders for the Toys R Us-exclusive Greninja start tomorrow. GameStop had started taking pre-orders for its exclusive Ness amiibo, but …
Read More »Target pulls GTA V from sale due to its ‘depictions of violence against women’
Australian retailer Target has pulled Grand Theft Auto V from its shelves due to what it says are concerns about the game’s depictions of violence against women”. It says the move is in response to customer feedback. "We’ve been speaking to many customers over recent days about the game, and …
Read More »Trio of Xbox 360 holiday bundles unveiled for this week
Microsoft has announced three new Xbox 360 holiday bundles for arrival later this week, including the previously rumoured 500GB Call of Duty-themed package. The Special Edition Blue Bundle will only be available at Wal-Mart as reported – though launching earlier than expected. Another bit of info we didn’t know at …
Read More »VR needs to sell 1m units to be viable, Ubisoft exec says
Virtual reality hardware will need to hit the seven figure sales milestone before it becomes a realistic proposition for triple-A publishers. That’s according to Ubisoft’s VP of creative Lionel Raynaud, who as reported by GameSpot told a GDC roundtable that "VR would need to sell at least 1 million units …
Read More »Now King targets The Banner Saga with trademark claim
Candy Crush Saga maker King is now targeting the maker of a recently released indie strategy game on Steam. It was revealed yesterday that the company is trying to trademark the word ‘candy’ for use in the video games market. Now it appears that it is also trying to protect …
Read More »Report: Xbox tops hardware sales at Walmart, Target on Black Friday
Xbox One and Xbox 360 were reportedly the top selling consoles at Target and Walmart during Black Friday, accounting for 61 per cent of hardware sales between the two retailers. The figure comes from an InfoScout report spotted by Polygon, which notes that hard sales figures weren’t provided by the …
Read More »Target ships some Xbox Ones early in US; Consoles unusable until launch
Around 150 US consumers were the lucky recipients of their Xbox One consoles this weekend two weeks ahead of the machine’s official launch. Retailer Target has confirmed that due to a systems error” it shipped a small number of video game consoles prior to the street date”. Kotaku claims to …
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