MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo has announced it’s bringing the Switch to three UK cities before its official launch on March 3rd. This month, would-be Switch players will be able to go hands on with Nintendo’s new console between February 10th and February 26th in London, Birmingham and Manchester. You can see the full …
Read More »What’s in a GAME? We go inside the retailer’s Westfield Stratford store
GAME CEO Martyn Gibbs takes MCV on a tour of the company’s flagship Westfield Stratford outlet, and reveals the latest innovations taking place in games retail BRINGING TOYS TO LIFE We make three times the margin on accessories in terms of total value than we do on hardware. We spend …
Read More »Nintendo demoing games lineup across select US malls this holiday season
Nintendo will again travel to over a dozen malls scattered throughout the US to showcase its latest wares available for the holiday season. Running from November 23rd through December 20th, the company will have demo kiosks set up in 16 locations. Games that will be on display include Super Mario …
Read More »Assassin’s Creed Syndicate hands-on tour hits London during E3
Ubisoft is taking its latest Assassin’s Creed title to the road. The Assassin’s Creed Syndicate: The Tour will kick off in London on June 16th, the day after Ubisoft’s E3 press conference which is scheduled for 1apm on Monday June 15th. As well as offering the first ever hands-on with …
Read More »GAME hosts Destiny early access tour
UK GAME stores will give those awaiting Destiny the chance to play Bungie’s online multiplayer shooter early. 27 GAME stores will host Destiny lock-ins from today (July 17th) until July 24th, letting players try out the PS4 edition of the title. Each lock-in store will stay open for two additional …
Read More »Sony reveals Tinie Tempah PS4 promotion
UK rap star Tinie Tempah is the focus of Sony’s latest bit of PS4 marketing. The 24-year old hip hopper appears in a new interactive documentary” in which viewers can use their smartphone to access competitions and PS4-related content. The video features a track from Mr. Tempah’s new album Demonstration. …
Read More »Microsoft announces international Xbox One tour
A worldwide Xbox One promotional tour will kick off later this week. The Area One tour spans the UK, Europe, US and Canada and offers consumers the chance to get some hands-on time with Microsoft new machine ahead of its November 22nd launch. Playable games include Forza Motorsport 5, Ryse: …
Read More »Ultimate Team takes centre stage in FIFA 14 campaign
Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses. 35 per cent of FIFA gamers play Ultimate Team, making it the most popular mode. But to some it’s a tricky one to explain – a …
Read More »Xbox takes Forza Horizon on tour
Microsoft is taking ten supercars on a four-day road trip for the upcoming release of Forza Horizon. Entitled ‘Escape The Grid’, the tour will start on October 23rd in Paris, from the Forza Horizon Gymkhana competition and partake in challenges on its way to Top Gear Live in Birmingham, which …
Read More »UK Wii U showcase tour revealed
Nintendo is embarking on a national UK Wii U showcase, kicking off at the end of September. Mirroring the strategy it used with the 3DS, Nintendo will try and get the hardware in as many people’s hands as possible prior to the console’s UK launch on November 30th. Nintendo Land …
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