Tag Archives: ubisoft

UK games industry spends £97m on Xmas

The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period. MCV estimates show that 2009’s Q4 figure is over 30 per cent down compared to last year’s astronomical 139m total rate …

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Ubisoft to expand Assassin’s Creed franchise

Ubisoft has ditched the traditional ‘fire and forget’ model for its latest triple-A release – and reckons that a new Assassin’s Creed movie and book can help drive sales of the game sequel. Assassin’s Creed II was released last week, and shot straight to number two in the UK All …

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Ubisoft readies 10 Natal titles

Ubisoft is currently working on up to 15 motion-controlled projects across Microsoft and Sony’s forthcoming hardware, with the majority slated for the highly anticipated Project Natal. During the publisher’s fiscal first half results call to investors, CEO Yves Guillemot revealed the company’s support for Natal is almost double of that …

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Ubisoft announces new Prince of Persia

In a surprise announcement, Ubisoft has revealed that a brand new Prince of Persia game is in development and will be released in May of next year – to coincide with the theatrical release of the associated movie. Dubbed Prince of Persia: The Forgotten Sands, the game hopes to build …

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Ubisoft retreats from exclusive distribution

Giant publisher Ubisoft has left its exclusive UK distribution deal with Trilogy Logistics, MCV can reveal – and is already delivering stock to retail through an open arrangement. Numerous trade sources have informed us that Ubisoft has struck an eleventh hour deal with Essex firm Gem to handle Christmas stock …

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Ubisoft takes on Wii Fit

publisher Ubisoft has unveiled a Christmas marketing blitz for Your Shape, designed to fight off stiff competition from Wii Fit Plus and EA Sports Active. The Wii fitness title – which uses a motion sensing camera to monitor body movements – is due for release on December 4th. And Ubisoft …

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