The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period. MCV estimates show that 2009’s Q4 figure is over 30 per cent down compared to last year’s astronomical 139m total rate …
Read More »Ubisoft Barcelona backs EMotion FX
MysticGDâ??s animation tech said to be central to Ubisoftâ??s Your Shape project
Read More »Ubisoft to expand Assassin’s Creed franchise
Ubisoft has ditched the traditional ‘fire and forget’ model for its latest triple-A release – and reckons that a new Assassin’s Creed movie and book can help drive sales of the game sequel. Assassin’s Creed II was released last week, and shot straight to number two in the UK All …
Read More »Ubisoft readies 10 Natal titles
Ubisoft is currently working on up to 15 motion-controlled projects across Microsoft and Sony’s forthcoming hardware, with the majority slated for the highly anticipated Project Natal. During the publisher’s fiscal first half results call to investors, CEO Yves Guillemot revealed the company’s support for Natal is almost double of that …
Read More »Ubisoft studios given 15 Natal and Wand projects
Publisherâ??s CEO Yves Guillemot indicates a move away from the Wii and towards Sony and Microsoft
Read More »Ubisoft announces new Prince of Persia
In a surprise announcement, Ubisoft has revealed that a brand new Prince of Persia game is in development and will be released in May of next year – to coincide with the theatrical release of the associated movie. Dubbed Prince of Persia: The Forgotten Sands, the game hopes to build …
Read More »Ubisoft retreats from exclusive distribution
Giant publisher Ubisoft has left its exclusive UK distribution deal with Trilogy Logistics, MCV can reveal – and is already delivering stock to retail through an open arrangement. Numerous trade sources have informed us that Ubisoft has struck an eleventh hour deal with Essex firm Gem to handle Christmas stock …
Read More »Ubisoft takes on Wii Fit
publisher Ubisoft has unveiled a Christmas marketing blitz for Your Shape, designed to fight off stiff competition from Wii Fit Plus and EA Sports Active. The Wii fitness title – which uses a motion sensing camera to monitor body movements – is due for release on December 4th. And Ubisoft …
Read More »Canada’s tax breaks at an evolutionary dead-end?
British Columbia at 'competitive-disadvantage' suggests Ubisoft Vancouver MD
Read More »CANADA SPECIAL: Ubisoft Vancouver
Today's profile takes Develop to Yaletown to visit the Academy of Champions team
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