MCV/DEVELOP News, events, research and jobs from the games industry
Codemasters is to use ITV’s Champions League coverage to propel its upcoming console and PC title F1 2011 into the public limelight. The game’s debut 30” TV ad will be aired on the evening of Wednesday September 14th during ITV’s Champions League match. EA recently used the heavyweight Premier League …
Read More »Future teams with Gawker to bring Gizmodo to the UK
Publishing giants Future and Gawker have announced an agreement to bring a localised version of tech blog Gizmodo to the UK market. Gizmodo UK will be published by Future when it launches in the UK this autumn. It joins Future’s current online tech brands TechRader, T3 and MacFormat. The site …
Read More »Deus Ex storms UK August charts
Square Enix title Deus Ex: Human Revolution was the second best selling game in the UK in August. And it achieved this despite only being on sale for 48 hours of UKIE Gfk Chart-Track’s August tracking period (July 31st – August 27th). The only title able to better it was …
Read More »OPINION: GameStop – goodie or baddie?
I have a right hand and a left hand. For the purposes of this article, my right hand shall be called mAStaK1lla. He represents the gamer and the consumer in me. I like great deals on new titles and am delighted when games turn up early. For the sake of …
Read More »UK CHARTS: Deus Ex is the new UK No.1
Zumba Fitness has finally run out of steam. Square Enix title Deus Ex: Human Revolution has debuted at No.1 in the ELSPA Gfk Chart-Track All Formats Top 40. It fell just 26,000 units short of beating the lifetime sales of Deus Ex: Invisible War in just two days on the …
Read More »New sales director for EA UK
Rob Davey is to leaveEA UK for a new roleDown Under. From September 12th, the former UK sales director takes the role of general manager of the SANZA (South Africa, New Zealand and Australia) territory. He’ll report into Mark Bradley. I’ve thoroughly enjoyed my time at EA UK and I …
Read More »UK Software Sales Monitor: Market falls to £9.03m
As if last year’s ten-year low wasn’t bad enough, this week the market value fell even further. After a six per cent week-on-week decline, the figure now stands at a worrying 9.03m as of the week ending August 20th. Similarly, unit sales were down – also by six per cent …
Read More »Retail prepared to reduce new Wii to £79.99
The new-look Wii won’t have a trade price drop, but retail is prepared to cut the console to 79.99 or less. A new Wii hardware price and Mario Kart bundle caused a sales uplift in May. Now the platform holder hopes to repeat the trick with a new-look console and …
Read More »Sony: ‘We have to do better in UK’
With and RRP of 199, PS3 is primed for the mass market boom seen by its predecessors.And the better price will help Sony beef up its UK market share, according to SCEE head Jim Ryan. Speaking to MCV at Gamescom last week, the new SCEE president and CEO told us …
Read More »Sega shooter Binary Domain out February
The squad-based third-person shooter designed by Yakuza creator Toshihiro Nagoshi will arrive in the UK on February 17th next year. Binary Domain puts gamers in the middle of a futuristic war set in Tokyo in 2080. It will be available on both Xbox 360 and PS3. The shooter joins other …
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