Tag Archives: uk

Imagine tour starts second run

Ubisoft has begun the second phase of its nationwide Imagine sampling tour, promoting its best-selling range of games for girls in the run up to Christmas. The publisher will be demonstrating the newest additions to the series, such as Detective Adventures and Party Planner, as well as Just Dance at …

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UK CHARTS: MW2 still top

It’s five weeks and counting now for Activision’s Call of Duty: Modern Warfare 2 as the record-breaking shooter beds in ahead of the key Christmas listings in the ELSPA GfK-ChartTrack All Formats Top 40. You can read the full Top 40 – as well as single-format charts – in MCV’s …

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UK retail more aggressive than US

EA boss John Riccitiello has singled out the UK High Street for its exceptionally aggressive pricing strategies as retailers looks to use video games as a tool to expand their market share. The UK is the place where retailers freelance and do their own things – particularly those that are …

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Full report details Chancellor dev snub

The Chancellor’s pre-budget report may have made no mention of the UK games industry, but the complete report explains exactly why the government has refused to help developers. Of the 216 pages in the pre-budget report, the UK games sector was only mentioned once. That citation can be found below, …

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Chancellor silent on gaming tax breaks

The UK government has again rejected calls for tax breaks in the game development sector. Making what was clearly a coarse pre-budget speech for tough times, Chancellor Alistair Darling declared that his budget is one that would "secure the [economy’s] recovery and promote long-term growth." But Darling’s pre-budget speech – …

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Batman bundle boosts Warner

Warner Bros is delighted that LEGO Batman is enjoying a new lease of life, racking up sales that put it head to head with the likes of Forza 3, GTA and Mario & Sonic. Despite being released back in September 2008, the game has seen renewed success thanks to its …

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GAME details Xmas marketing assault

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

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Tony Hawk defends Ride

Globally recognised pro skateboarder Tony Hawk has spoken in defence of Activision’s Tony Hawk: Ride, accusing many critics of failing to give the game the credit he feels it deserves. Most snarky critics had their minds set before ever seeing/playing the game,” Hawk said on his Twitter profile. I’m proud …

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