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Likelihood of landing best players is low; likelihood of spending more on player packs as a result is high
Read More »Chance of bagging FIFA Ultimate Team’s best cards: less than 1%
Digital sales help EA make $1.1bn during Q3 period
FIFA Ultimate Team and SimCity BuildIt helped EA generate $1.1bn in GAAP revenue in the quarter ending December 31st 2014. Revenue from boxed products was up year-on-year – packaged goods made $585m, up from $398m during the same period last year. Digital sales represented around half of the publisher’s net …
Read More »EA reckons it could make $1bn in DLC sales this year
Sales of additional digital content could reach as much as $1bn for EA in the current financial year. That’s according to Bloomberg, which quotes Longbow Research analyst as saying that the margins on Madden Ultimate Team are through the roof”. Revenue from madden DLC grew 350 per cent for the …
Read More »FIFA 14 World Cup expansion delayed
EA’s free FIFA 14 Ultimate Team: World Cup DLC will not be released today as planned. The PS4, Xbox One, PC, PS3 and 360 content had been due to arrive today alongside the World Cup Kick-Off mode on PS4 and Xbox One. Knowing that our players have been so excited …
Read More »Next-gen FIFA gets free World Cup mode
The FIFA World Cup standalone game may not be coming to PS4, Xbox One or PC but some free Brazil-themed content is on the way to those platforms. The FIFA 14 Ultimate Team: World Cup add-on is for the Ultimate Team mode and takes the card-collecting mechanic and applies it …
Read More »Free-to-play FIFA World enters global open beta
EA has entered the next stage in the evolution of its lucrative FIFA franchise by opening up its free-to-play PC title FIFA World to all. The EA Canada developed game is effectively the Ultimate Team mode from the console game, albeit built around a modified game engine. It features over …
Read More »Lineker! Bergkamp! Seaman! Neville? Classic players come to FIFA 14
EA has announced the inclusion of a host of classic players in next month’s FIFA 14. The list of stars will be available in the Ultimate Team modes of the Xbox 360 and Xbox One versions. They will randomly be found in Gold Pack downloads. Names the jump out of …
Read More »FIFA’s Ultimate ambition – the story of Ultimate Team
Back in 2005, EA began a brief dalliance with the UEFA Champions League licence. It only ever resulted in two games, with the last launching in 2007. And they weren’t particularly special, with some critics dismissing them as cheap re-issues of the previous year’s FIFA. Yet the final game in …
Read More »OPINION: FIFA’s Ultimate answer lies in retail
The fastest growing part of the EA’s FIFA game business is its most lucrative… and most perplexing. Ultimate Team is compelling for its committed players, and a cash cow for EA, but is a little impenetrable to outsiders. EA is changing that this year with a more proactive retail and …
Read More »Ultimate Team takes centre stage in FIFA 14 campaign
Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses. 35 per cent of FIFA gamers play Ultimate Team, making it the most popular mode. But to some it’s a tricky one to explain – a …
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