The Conservative Party says it will introduce game development tax breaks in its first budget if elected to form a Government, Develop can reveal. The party’s spokesperson for the game industry, MP Ed Vaizey, last night put an end to months of faltering support on the issue by pledging, unequivocally, …
Read More »Can Batman be 3Ds killer app?
Nintendo isn’t the only company eyeing innovative new 3D games technology. The firm behind the 3D elements in last Friday’s re-release of Batman: Arkham Asylum says its cheaper technology can drive rapid acceptance of games with added on-screen depth elements. Batman: Arkham Asylum Game of the Year Edition hits today, …
Read More »Rawlinson talks UKIE
Rebranding ELSPA to the newer, more accessible UK Interactive Entertainment Association ‘reflects the evolving nature of the industry’ according to director general Michael Rawlinson. The UK games industry trade association last week confirmed it will rebrand this summer after 20 years as ELSPA. We’ve got to move with this world …
Read More »AUS: Atkinson replacement supports R18+
The man who will be filling the shoes of the outgoing South Australian Attorney-General Michael Atkinson is said to be in favour of the introduction of an R18+ age rating for video games in the country – a move that would effectively legalise violent games. Current Attorney-General Michael Atkinson became …
Read More »MW2 is 2009s entertainment champ
Having shattered most the game industry’s records upon its release last year, Call of Duty: Modern Warfare 2 has also emerged as the overall UK entertainment champ of 2009. The ERA estimates that the game sold 2,926,637 units in the few weeks in enjoyed on the market before the close …
Read More »Amazon preparing digital market assault?
Global online retail giant Amazon could be preparing to square up to both the leading figures in digital distribution and browser based gaming, according to a prediction from one analyst. Amazon postings indicate upgrades coming to video game site,” Lazard Capital’s Colin Sebastian wrote. Our periodic checks of job postings …
Read More »Games got cheaper in 2009
The average sale price of a video game in the UK fell last year compared to 2008, new data from the ERA shows. The overall average price of a game in 2009 was 21.34, down from 22.99 in 2008. In addition, supermarkets may be the largest growing games retailers in …
Read More »Is this the end of specialist games retail?
It’s official: supermarkets are the fastest growing games retailers in the UK.According to TNS data published by ERA this week, supermarkets took up 17.7 per cent of revenue earned through video game software sales in 2009 – a whopping 328m. That figure was just 210m, 10.1 per cent of the …
Read More »Nickelodeon pledges games commitment
Nickelodeon will release up to eight titles over the next year – but retailers shouldn’t expect games based on their new IPs just yet. The next title in the popular kids’ TV channel’s release schedule is SpongeBob’s Boating Bash for the Wii and DS, which will hit stores on March …
Read More »Who could be the new GamesMaster?
"Whoever it is needs to be a gamer and carry a good amount of credibility. Dominik Diamond knew his games or at least gave that impression. That’s crucial if the show is to gain the attention of today’s gamers. I’d have Bill Bailey as the actual GamesMaster."Rob Saunders – Head …
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