Tag Archives: video

Lightning Fish Games' advice on pre-recorded content

The UK weekly video games market value continues its August slide, slipping to under 15 million for the first time in three months. According to MCV calculations, based on this week’s Gfk-ChartTrack/ELSPA weekly report, the UK market dropped to 14.8 million for the week ending August 22nd, a five per …

THQ has declared WWE Smackdown Vs Raw 2010 the biggest release of its financial year – and said that its release will cement its place as the fighting genre’s No.1 publisher. The firm will unveil the game this weekend at WWE event Summerslam – a show it says emphasises the crucial importance” …

EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed. Discussing EA Sports’ turnaround since he joined the label two years ago, Moore said that publishers were still making major mistakes …

International gym giant Fitness First has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals. In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, due for release next month. The publishers claim that NewU is the first …

New German games expo Gamescom welcomed 240,000 visitors through its doors last week, with its success leading to organisers Koelnmesse to hail it as the world’s largest games trade event. In total 458 companies exhibited at the show, representing 31 different countries. This, according to Koelnmesse, makes Gamescom the world’s …

Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …

Forget the idea that all gamers are overweight and unfit – the fastest man in the world likes nothing more than staying indoors and playing video games, it has been revealed. Speaking to BBC Radio5 Live ahead of the 200m final at the World Athletics Championship in Berlin tomorrow, Bolt …

As the industry continues to debate the rising price of software RRPs, Xbox EMEA vice president Chris Lewis has urged the trade to be ready for ‘a broader spectrum of pricing’ as the industry grows. As the industry matures then we start to see a broader spectrum of pricing and …

July proved another tough month for video games retailers in North America, with the overall value of the market declining 29 per cent year-on-year with a total value of $1.19bn. Hardware sales were hardest hit, falling 37 per cent to $281m. Software sales also declined – a 26 per cent …