MCV/DEVELOP News, events, research and jobs from the games industry
Companies assure users that deals are "typical promotions" and comply with Federal Trade Commission guidelines
Read More »Microsoft and Machinima defend YouTube Xbox One deal
Microsoft and Machinma have responded to yesterday’s report on the pair’s confidential Xbox One endorsement arrangement, claiming that the deal was a typical marketing partnership.” In a joint statement to Polygon, the companies denied the deal involved any shady practices – a notion that could be questioned by the US …
Read More »Microsoft paying YouTube content producers for Xbox One coverage – report
Microsoft reportedly made deals with several Machinima video partners for extra pay, provided they promote Xbox One without mentioning any endorsement from the firm. A piece on Ars Technica alleges that the terms of the promotion included an extra $3 per thousand views bonus from Microsoft to video producers highlighting …
Read More »Gaming star PewDiePie claims YouTube crown
Felix Kjellberg – aka PewDiePie – was the most watched person on YouTube in the second half of 2013. The divisive 24 year old Swede, who now lives in the UK and made his name thanks to a string of highly successful gaming videos, beat the likes of Miley Cyrus, …
Read More »Uploading gameplay content to YouTube: The law versus the commercial reality
Game law experts from Harbottle & Lewis analyse the legality of Let's Play videos and copyright claims
Read More »Developer starts site to deal with YouTube copyright crackdown
Lars Doucet wants to create clearly defined creative commons-esque licence scheme to inform video uploaders on music copyright
Read More »‘We are not evil trolls’: INDmusic responds to YouTube copyright anger
Music firm says it is protecting the rights of music artists following copyright claims on user videos
Read More »YouTube suggests users turn off game music to avoid copyright claims
Video-sharing website explains changes to Content ID system
Read More »YouTube responds to Content ID problems
YouTube has responded to users angry about the company’s rather aggressive new copyright detection system. The internet firm hasn’t apologised, or changed its policies, however. Instead it has suggested users mute background music from games to stop a suspected violation of copyright and use background music from YouTube’s own audio …
Read More »YouTube copyright fiasco sparks INDmusic and TuneCore music claims
Composers and developers up in arms for automatic copyright claims made on their behalf to YouTube content
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