MCV/DEVELOP News, events, research and jobs from the games industry
More than 26 million people watched Sony’s reveal trailer for its next-generation PS4 console last month. The video, which can be viewed below, topped YouTube’s ads leaderboard for February 2013 with five million more views than the next most popular ad, which was from Samsung Mobile USA. The rankings are …
Read More »Video games the 2nd most popular category on YouTube
LGC12: Games only beaten by music and entertainment
Read More »LGC: Video games is the second most popular category on YouTube
Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …
Read More »Only 17 seats left at next week’s London Games Conference
Twitter, Google, YouTube and Phil Harrison to speak at key industry event
Read More »YouTube Sponsors Joystick Awards
Video site YouTube has backed the Golden Joystick Awards and is even putting its name to a new category. The YouTube gamer award recognises the best gaming creators on YouTube.Nominees include channels Yogscast, The Syndicate Project, Total Biscuit, AtheneWins, Matroix and InTheLittleWood. Voting for The YouTube Gamer Award is now …
Read More »European World of Warcraft launch event will be live streamed on YouTube
Blizzard is hosting seven major launch events across Europe for World of Warcraft: Mists of Pandaria. The festivities take place Monday evening (September 24th) in Paris, London, Madrid, Milan, Moscow, Cologne and Stockholm. But for those that are unable to attend, Blizzard is live streaming the event over YouTube. The …
Read More »UK chancellor lauds British video games excellence
'The Government is determined to make this country the technology centre of Europe'
Read More »VIDEO: The best games recruitment ad ever
San Francisco based browser game developer Kixeye is in for a good day. The studio has released a recruitment ad on YouTube. And, frankly, it’s amazing. This is viral marketing done good and will not only resonate extremely well with developers, but also with gamers themselves. Check it our below:
Read More »SOCIAL MEDIA SPECIAL: Top Tips
Rounding off our Social Media Special, James Batchelor asks industry experts how games firms can make the most of the world’s biggest social networks KEEP TALKINGOnce we’ve committed time and money building a community, it’s imperative we keep engaging – not just when it suits us, such as when DLC …
Read More »SOCIAL MEDIA SPECIAL: Social Services
Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …
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