Now ITV seeks console licensing deals

It’s not just the BBC that wants to boost its games activity – ITV also wants to see more of its key properties on consoles after having already licensed hit shows such as I’m A Celebrity to Koch and Dancing On Ice to Ghostlight.

We have licensed a considerable amount to digital games including third-party work like Countdown,” ITV Studios’ licensing manager James Chubb told MCV.

I’d like to get some imaginative and highly layered logic games in the market for brands such as The Krypton Factor and The Prisoner. They both have depth and detail that lends itself to interactive, regardless of broadcast plans.

The Krypton Factor is also a great vehicle for corporate staff training so developing this as a tool for commercial and public use gives added dimension. Emmerdale and Bullseye also lend themselves to fun family-orientated gaming.

Along with our other entertainment properties, we are working to bring these brands to the public via the hugely popular gaming sector,” he added. We have new titles in the pipeline and a substantial back catalogue that we have put out to tender.

It’s definitely an area that suits ITV’s diverse and mass interactive brands well and we are always keen to explore all gaming avenues for our brands.”