[Industry news] Second Stage Brings Innovation in Wishlist Forecasting, Attribution, and More to the Games Industry

This is a press release posted in addition to our usual editorial content.

Second Stage, the company behind the transformative marketing platform TRACKS, is solving one of the PC and console gaming industry’s biggest marketing challenges: accurately tracking the impact of advertising spend on wishlists and purchases.

The founders of Second Stage have over 75 years of combined experience in the games and media industries, where they ran both media and influencer campaigns for their clients. However, they frequently ran into a glaring issue: how do you really see where money spent on marketing is going? This type of advanced tracking was already prevalent in the mobile gaming world, but the PC gaming space has historically lacked clear visibility into how paid campaigns translate into meaningful platform outcomes.

Second Stage was created to combine advanced attribution with holistic marketing reporting, and was selected to receive an impressive innovation fund from the highly respected Creative Europe Media to turn this concept into a reality.

Learn more about Second Stage’s innovative TRACKS platform:

• Eliminate the “black box” of cross-platform attribution by tracking the direct impact of your ad spend across PC and console ecosystems, giving you a clear view of where your budget is actually converting.
• Centralize your fragmented data landscape by unifying over 65 integrations – spanning media, social, and brand health – into a single interface that removes the manual effort of cross-platform reporting.
• Bridge the intelligence gap across the entire product journey, ensuring critical signals aren’t lost as you move from early-stage strategy and planning into high-stakes launch execution and long-term live ops.
• Scale your analytics infrastructure without the friction, utilizing flexible integration options designed to fit the specific workflows and budgets of both indie studios and global AAA publishers.

The Second Stage team is available to meet at GDC to discuss how their innovative platform  TRACKS can bring your marketing initiatives to the next stage. You can book an appointment here.