Facebook enters mobile game publishing

Facebook has revealed a new mobile game publishing pilot program aimed at helping small and medium-sized developers.

The new initiative will see the social networking giant provide promotional support to “high-potential” developers for their titles in placements across its mobile apps.

Facebook plans to harness its 800 million monthly users on mobile and 260 million game players on its social network to help promote new titles around the world.

It said its aim is for games to reach people who already play them, highlighting strategy titles to users playing strategy games for example.

“We are invested in the success of these games, and in exchange for a revenue share, we will be collaborating deeply with developers in our program by helping them attract high-quality, long-term players for their games,” said Facebook software engineer Victor Medeiros.

“We’ll also be sharing analytics tools and the expertise we’ve gained from helping games grow on our platform for more than six years.”

Ten games have been selected for the pilot program from around the world. You can see the full list below

5th Planet’s RPG card battle game, Dawn of the Dragons

• Brainbow’s puzzle-packed adventure game, Dr. Newton: The Great Brain Adventure
• Certain Affinity’s pirate-themed strategy game, Age of Booty: Tactics
• Dragonplay’s social poker game, Live Hold’Em
• Gameloft’s medieval strategy/simulation game, Kingdoms & Lords
• Gamevil’s train management simulation Train City
• KiwiGames’ quest-based exploration game, Shipwrecked
• Outplay Entertainment’s explore-and-battle fantasy game, Monster Legacy
• Space Ape’s multiplayer combat strategy game, Samurai Siege
• WeMade Entertainment’s endless-running game WINDrunner

For more information on the program and to apply, visit the official website.