Former EA executive Doug Bowser joins Nintendo

Nintendo has announced the hire of ex-EA exec Doug Bowser, which at least superficially appears to be a match made in heaven.

Bowser joins Nintendo of America as the company’s new vice president of sales, and he’ll be reporting to executive vice president of sales and marketing Scott Moffit.

"Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience," Moffit said.

"I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout US retail points of distribution."

Bowser previously served as vice president of global demand planning at Electronic Arts, working eight years at the publisher in various facets.