[Industry news] Keywords Studios: New Appointments – Pete Smith and Samantha Ebelthite

This is a press release posted in addition to our usual editorial content.

Keywords Studios has appointed two new industry veterans as Global Client Partners: Pete Smith and Samantha Ebelthite.

Both will be reporting to Blandine Prost, Global Business Development Director. Their core focus will be leading our account teams for our top clients, with the specific aim of further expanding and elevating Keywords Studios’ role as a strategic partner.

Pete Smith joins Keywords Studios with 30 years of experience working within the games industry. Having held senior leadership roles at Tencent and Sony Interactive Entertainment, he has mastered complex development cycles, global product strategy, and external development.

Samantha Ebelthite brings her commercial and publishing background from Electronic Arts, Outright Games, and Team17, alongside her ongoing work on the UKIE board. Her expertise offers an invaluable perspective on how games – from indie gems to global franchises – are positioned, launched, and sustained for long-term success.