[industry news] KONAMI and The French Football Federation Announce the Extension of Their Partnership

This is a press release posted alongside our usual editorial content.

KONAMI has announced a multi-year partnership extension with the French Football Federation (FFF). Continuing this successful partnership since 2022, various commercial, imagery and activation rights remain, as KONAMI maintains its affiliation as the ‘Official Football Video Game Partner of the French National Team’.

In addition to the extensive branding and media rights package, FFF will continue to be embedded within a selection of eSports events alongside other licensed national associations.

Shinji Namekawa, Konami Digital Entertainment B.V.’s European President, commented: “We are honoured in extending our partnership with the French Football Federation. Continuing our partnership with a national association with passionate and dedicated fans is a proud moment for us, as France’s rich football heritage and global prestige makes this a highly valuable collaboration. As eFootball™ continues to grow as a platform for football fans around the world, we’re proud to build on our collaboration with the French Football Federation and find new ways to bring supporters closer to the game.”

You can find more information on the website here: https://www.konami.com/efootball/en/