Media & PR

Government fast-tracking VRA fix

The Department for Culture, Media And Sport has revealed that it is to fast-track a Bill through Parliament that will close the loophole in the Video Recordings Act 1984 that meant it was no longer illegal to sell adult movies and games to children. Dubbed The Video Recordings Bill, the …

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Physical media extinction inevitable

A cocktail of strong debate and sparkling wit was the outcome of sister site Develop’s first ever Jury Service feature, which resulted in a near-unanimous verdict that physical content is now on borrowed time. If you look at the model adopted by the music industry, it is getting rarer and …

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MCV hits new online high

Online readership of leading UK games trade site MCV: The Market for Computer & Video Games has hit a new record high – bursting past 300,000 unique readers. The targeted site, which focuses on retail and publishing, offers daily news and analysis, plus chart information, jobs and real-time release schedule …

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Importance of reviews questioned

The importance of reviews aggregators such as Metacritic may be overstated, according to Cowen Group analyst Doug Creutz, who claims that of the eight metrics measured review scores emerged as the least influential. Instead, the study found that word-of-mouth was by far the most effective driver of consumer purchases. We …

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Fils-Aime: Publishers Missing Out

Last week EA’s chief executive John Riccitiello expressed disappointment in Wii’s performance and its weaknesses as a platform for third parties. That’s not the way Nintendo of America president Reggie Fils-Aime sees things. He’s disappointed that third parties – particularly those publishing traditional, hardcore packaged games – aren’t showing enough …

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