Media & PR

UK university 'committed to working with the industry'

GameStop’s growing ambitions in the digital space have received another boost with news of a new agreement with IGN Entertainment. The online media giant will take on advertising and sponsorship duties for GameStop.com and GameInformer.com. Furthermore, GameStop will integrate IGN content such as previews and reviews as well as editorial …

Game employment in US state rockets after govt aid

The new Ultimate Lithium battery from Energizer will be promoted by IGN this Christmas, thanks to a new sponsorship deal. The partnership between the two companies will run for one month, during which Energizer’s latest product will appear on IGN’s Guys’ Xmas Guide microsite. Two Energizer-branded videos will appear on …

Develop, Europe’s leading resource for games developers, has hit its tenth birthday. MCV’s sister title is ten years old today, with the December/January issue now with subscribers – a decade after the first issue, cover date January 2001, arrived for the increasingly sophisticated development sector. You can read the anniversary …

Movie trivia game Scene It will appear on Windows Phone 7 handsets in conjunction with a range of downloadable films. Paramount is releasing ten movie apps in the US including Zoolander, School of Rock and GI Joe: Rise of the Cobra. These will also come with ‘Silverlight’ bonuses including interactive …

Fred Hasson departs from Redbedlam after a two-year stint

Having finally been broadcast on BBC One last night, the media has reacted with cynicism to what is being widely labelled as an inconclusive and sensationalist report on the potential effects of video games addiction. Check your calendar for a second. That’s right, this is 2010. Why, suddenly, is the …

In 2001 I spent six months in Sri Lanka. When you’re living and working in the jungle there’s not much to do of a night, and as a result I found myself getting engrossed in, amongst other things, the Harry Potter books. There were many blurry-eyed mornings caused by a …

People have addictive personalities. Said people can conceivably become addicted to games. As games become more popular that risk increases. That’s the central premise of Panorama’s ‘Addicted to Games’, which airs on BBC one tonight at 20:30. Where the programme slides into murky territory, however, is the insinuation that developers …