Media & PR

FIFA 10 ad debuts this Sunday

Publisher EA will this Sunday air its one-off two-minute TV special starring England front man Wayne Rooney to promote the upcoming release of FIFA 10 on October 2nd. The spot, which will not be aired again on UK TV, will be shown on Sky Sports 1 in the second ad …

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Gamescom backs GMAs

Meanwhile, Gamescom, the largest video game event in Europe, has signed up as an Event Partner with the Games Media Awards. After a successful debut show in Cologne this summer, the Gamescom team will be renewing its acquaintance with the UK media and industry at Jongleurs, Camden. Gamescom’s press and …

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BAFTA lines up Cecil and Gibbons

Legendary video games developer Charles Cecil and Watchmen co-creator Dave Gibbons are to co-host their first public screening at BAFTA, Piccadilly on October 5th. The presentation, dubbed Reinventing A Gaming Classic: iPhone Beneath a Steel Sky” will examine the pair’s achievements and discuss their new partnership going forwards as they …

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GMA Trade Tickets go on sale

A limited number of Trade Tickets for this year’s Games Media Awards are now on sale. The GMAs take place at Camden Jongleurs on the evening of Thursday, October 15th. It’s the single biggest gathering of games media of the year. You may or may not consider this to be …

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New gaming dents Guardian Tech 100

Whilst the focus of much of the games media remains firmly rooted in the traditional backbone of the industry, The Guardian’s latest Tech Media Invest 100 listing has recognised some of the emerging businesses pioneering new monetisation models in the growing casual sector. All the details are over on CasualGaming.biz.

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AGE RATINGS: Retail wont sell adult games to kids

The Entertainment Retail Association is confident that its members will not use today’s shock news about the Video Recordings Act to profit from selling adult material to children. However, ERA director general Kim Bayley said she could not speak for independent retailers who have not signed up to ERA. It …

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