Trade ready for consumer show

Publishers have thrown their weight behind the second Eurogamer Expo, which hits Leeds and London this month.

The consumer show debuted in 2008, and this year the organisers have secured support from EA, Bethesda, Sega, Sony, Ubisoft, Nintendo, Konami, Capcom and others.

Last year’s Expo satisfied the needs of core gamers, with low ticket prices, great content and knowledgeable staff,” said SCEE marketing director Alan Duncan. By sticking to these simple principles we believe this year’s event will be even better.”

EA’s UK marketing director Stuart Lang added: The Eurogamer audience is totally passionate about games and so it’s superb that they have an event like this.”

It’s important for us as well to get feedback from our fans.”

Games set to appear at this year’s show includes MAG, Bayonetta, Assassin’s Creed II and Mass Effect 2.
Event sponsor HMV is also expecting big things. The attention to detail in the Expo’s organisation means that some of the UK’s most avid gamers are guaranteed a slice of gaming heaven,” said HMV’s head of games Tim Ellis.

The fact that gamers can go hands on with future triple-A titles will serve to build hype and drive sales.”

The Eurogamer Expo will take place at the Saviles Royal Armouries Square in Leeds on Tuesday October 27th and 28th, and at Old Billingsgate, London on Friday October 30th to 31st.

The expo is part of the London Games Festival. Other events set to take place includes the MCM Expo and the London Games Conference.