Britney Spears signs with Glu for new mobile game

MCV Staff 1st May 2015 Mobile

Mobile games publisher Glu has signed on new celebrity partner Britney Spears to a five-year deal.

Games Industry reports the deal revolves around a mobile game featuring the pop star, with the untitled game currently scheduled for release in 2016.

"I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform," Glu CEO Niccolo de Masi said.

"We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million multi-generational social followers around the world."

Glu already has similar deals with Katy Perry and Kim Kardashian. Perry’s deal was only signed a couple of months ago, so no related game has surfaced as of yet. Meanwhile, Kardashian’s Hollywood mobile title has been a major success for the publisher.

The signing for Glu comes on the heels of Tencent purchasing 21m shares – or 14.6 per cent – of the company.

Tags

About MCV Staff

Check Also

ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

[Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era.  Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser

© Copyright 2026, MCV. BizMedia