Zynga embroiled in Street Racing row

The unyielding level of authority Zynga has over its paying customers was exposed this week, as fans of social network game Street Racing continue to protest an unexplained decision to abolish the game.

Those fans, having together invested untold amounts of real money into the Facebook game, have been told that Zynga will be deleting Street Racing from its servers on August 2nd.

Choosing against offering an apology, or explanation, Zynga quietly published a small, colourful note on its forums to announce Street Racing will be shutting its garage doors and will no longer be open for business”.

And in an extraordinary example of flagrant condescension, in the same note Zynga said but if you liked Street Racing, try out FrontierVille” – referencing a new and wholly unrelated game that the company is anxious to make a success.

Develop has lots more detail on this story here.