Game industry business news

Esports Fans Find Brands As Engaging As The Rest Of The U.S. Finds Esports

The young, wealthy, millennial eyeballs that enjoy esports represent the largest reason the industry has grown and become more and more mainstream over the past few years. The trick for advertisers has been finding ways to successfully engage that audience, as shown in aNielsen reportreleased on Thursday. The report, based …

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Free-to-play PES 2016 rated by Australian Board

Konami may be about to release a second version of PES 2016 that scraps the game’s upfront costs. The Australian Classification Board has listed a title called Pro Evolution Soccer 2016 Free To Play. No platforms have been specified, and while its not stated you’d expect the game to be …

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Black Friday: What should you expect?

Black Friday is a US sales event. It signals the end of Thanksgiving and the start of the Christmas sales rush. That is where it stayed for more than a decade, until Amazon decided to run Black Friday promotions across Europe. A few other retailers followed and then, in 2014, …

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Welcome to the Fun House

Iam the vice president of Fun House, which is probably the best job title a person can have.” Patrick Plourde sounds like the boss of a kids’ play park, or a classic 1990s children’s TV show, and, to the team at Ubisoft Montreal, what he actually does isn’t that far …

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Payday 2 devs apologise over microtransaction mess

Payday 2 studio Overkill has apologised for a number changes to the game that have annoyed its community. In mid-October, the firm introduced in-game payments, something met with a firmly negative reaction from the title’s fans. Despite this vocal reaction, Overkill said the microtransactions were ‘working as expected’ before introducing …

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Star Wars Battlefront’s PS4 player base bigger that Xbox One and PC combined, report claims

It looks like PS4 is ruling the roost when it comes to EA’s new shooter Star Wars Battlefront. Polygon picked up on numbers from a third-party stat-tracking site that suggest the number of gamers playing the game on PS4 is more than the combined total of those on both Xbox …

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Nintendo launches official eBay store

Gamers looking for a cheaper Wii U or 3DS now have an official route to score a cheaper console. Nintendo has opened its own eBay storefront, featuring a range of software and hardware deals. Among the current offering is 2DS consoles, new NFC readers for Amiibo figurines, controllers, games and …

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The Case of Swag: A criminal justice review of just punishment

At just 17 years old, Braxton "Swag" Pierce was on the cusp of a breakthrough career inCounter-Strike: Global Offensive, one of the fastest growingesportsscenes on the planet. But on Jan. 26, 2015, Pierce and three other members of his team, iBUYPOWER, were indefinitely banned from Valve-sponsored events. The game’s developer …

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This Company Wants More Women In eSports

According to the Entertainment Software Association (ESA), 44% of all gamers in the U.S. today are female. But when it comes to the burgeoning market of eSports, professional gamers are overwhelmingly male. French eSports company Oxent wants to change that. Read more at Fortune >>>

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