Game industry business news

Frozen Free Fall: Snowball Fight is heading to Xbox One

Popular mobile match-3 title Frozen Free Fall: Snowball Fight is releasing as a free-to-play title on Xbox One. The Xbox store says it will be released next week on August 25th. Like the mobile game, it will also support in-app purchases to aid player progression through its 195 levels. New …

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UPDATED: Games running some older DRM won’t work on Windows 10

Aging digital rights management software such as SafeDisc and Securom isn’t compatible with Windows 10, meaning many old disc-based games are incompatible. Everything that ran in Windows 7 should also run in Windows 10,” Microsoft’s Boris Schneider-Johne explained in a German Gamescom video translated by Rock Paper Shotgun. There are …

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Animal Crossing stays strong at top of Japanese charts, sells over 170,000 units in third week

Zoological lifestyle simulator Animal Crossing has held strong at the top of the Japanese charts in a week dominated by Nintendo. The latest entry in the casual franchise, Animal Crossing: Happy Home Designer, sold more than 172,000 units in its third week on sale – nearly triple the 60,832total of …

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Red Bull Experiments With Eye-Tracking Technology Through eSports

Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports. Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be …

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Pac-Mac 256 arrives on smartphones, along with an interesting IAP system

Publisher Bandai Namco and developer Hipster Whale have finally released the long-awaited Pac-Man 256 on smartphones. The game, from the studio behind the extremely popular Crossy Road, is named after the infamous level 256 glitch in the original Pac-Man. Due to some technical peculiarities of that title, the 8-bit level …

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Gfinity at EGX: $100,000 on the line

Counter-Striketeams, Virtus.Pro,Fnatic, Ninjas in Pyjamas andTeam EnvyUs, along with a whole host of the world’s bestStarCraft IIplayers, are set to descend upon the NEC in Birmingham next month to compete at the UK’s biggest games event, EGX. The EGX team have partnered withGfinity, host of some of the biggest eSports …

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UK advertising regulator publishes YouTuber guidelines

A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos. The document examines a number of scenarios in which ‘vloggers’ should fully disclose any such commercial agreements. Those who are found in breach of the …

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There is ‘no way’ Fallout Shelter will make more money than Fallout 4

Bethesda’s marketing VP has dismissed the idea that Fallout Shelter might make more money than Fallout 4. Fallout Shelter was released during E3, it topped the Apple App Store in 48 countries and was played more than 70m times a day during that period. SuperData estimates the game made over …

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