Game industry business news

New iOS SpongeBob Squarepants game includes £69.99 IAP

Another big children’s IP has chosen to pursue the premium in-app-purchase route. Apps Playground reports that Nickelodeon’s new SpongeBob SquarePants game for iPhone and iPad, which was released yesterday, includes an eye-watering 69.99 IAP. The game relies on two forms of in-game currency – gold coins and Jellyfish Jelly. These …

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Bungie’s bid to win over my brother with Destiny

My brother Ben loves Bungie. Bungie.net is his homepage. Halo is the reason he loves video games. To him, the people at that studio are celebrities. And he’s not the only one that thinks this. Ever since Bungie gave the world a reason to buy an Xbox with the first …

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GamesAid Develop Conference Poker Tournament dated

The annual GamesAid Develop Conference Poker Tournament is returning. This year’s event will take place on Tuesday July 9th at the Grosvenor G Casino, Brighton. There are sixty places available on a first come first served basis. Entry costs 50 – secure your seat here. The game will be Texas …

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IGN’s Ian Chambers joins GAME as digital boss

IGN’s international director Ian Chambers is leaving the media giant to join GAME. He will take the role of chief digital officer at the UK High Street chain at the end of July. He will be responsible for the digital development of the business, overseeing marketing, online and business development. …

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Industry roundtable: using mobile to market games

The world of mobile has opened up a variety of new routes to market. But as well as being a medium for content, it’s also a pretty powerful platform for marketing.In that context, mobile is a important way to communicate with and acquire customers. Smartphones can keep them engaged with …

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Kiefer Sutherland is the new voice of Metal Gear Solid’s Snake

The Lost Boys and 24 star Kiefer Sutherland is to be the new voice of Metal Gear Solid star Snake. He replaces the outgoing David Hayter who has not, despite calls from fans, been recast in the role. The events of Metal Gear Solid 5 will take place in 1984, …

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Wildstar dev: ‘We can fill the World of Warcraft void’

The team behind NCsoft’s new MMO Wildstar says it will win back gamers who have abandoned World of Warcraft. Blizzard’s market-leading MMO lost 1.3m subscribers between February and April this year, and many other titles in the sector have been forced to adopt a free-to-play model to survive. But Carbine …

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"It as unlikely that GameStop will agree" to Xbox One pre-owned fees

The industry could be on the verge of an unprecedented standoff between retailers and platform holders. That’s the prediction of Baird Equity Research’s Colin Sebastian, who reckons that E3 could be mostly bad news for platform holders. The announcements were mixed for GameStop, alleviating some concerns over used game restrictions, …

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OPINION: Xbox One pre-owned backtrack puts the blame where it belongs – on publishers

Make no mistake about it – what you saw last night was a retreat from Microsoft. As if the weeks of deafening silence and increasingly confusing clarifications” weren’t confirmation enough, this line buried at the bottom of the platform holder’s statements speaks volumes. Loaning or renting games won’t be available …

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