MCV/DEVELOP News, events, research and jobs from the games industry
A battle is being fought on the High Street. GAME has closed 277 stores and its major rivals are scrambling to win its customers. Supermarkets and online giants are hoping to capitalise. Tesco’s bold ‘Home of Gaming’ press ad set out its belief last month that it has the specialist …
Read More »Angry Birds launching Kovalainen F1 tie-in
Having already feasted on the joys of cross-promotion with film tie-in Angry Birds Rio, Finnish studio Rovio is to embark on a second licensed venture. As spotted by Pocket Gamer, Angry Birds Heikki is associated with former McLaren and Lotus F1 driver Heikki Kovalainen, who currently races for Caterham F1. …
Read More »Yet another delay for Aliens: Colonial Marines
Sega’s Aliens: Colonial Marines has been delayed. Again. On the plus side, the Gearbox Developed shooter has actually got a firm release date for the first time, albeit for Q1 next year – February 12th 2013, to be precise. Sega now describes the game as being in its final stretch …
Read More »Hitman: Absolution preorder DLC available via select Indian retailers
The Hitman Sniper Challenge DLC is now being offered on preorders for Hitman: Absolution at select Indian retailers. Those who preorder Absolution can instantly download and play thestandalone DLC. Items unlocked within the Sniper Challenge will carry over to Hitman: Absolution when it hits stores for Xbox 360, PS3 and …
Read More »Nike football ad contains hidden playable 2D Sonic game!
Sega and Nike have teamed up for one of the cleverer bits of video games cross promotion MCV has seen in a while. The TV short, called My Time Is Now, was aired during Chelsea’s famous Champions League victory over Bayern Munich in Germany on Saturday night. It features a …
Read More »EA offers free publishing deal to crowd-funded projects
Having already squared off against Steam in the triple-A sector, EA now wants Origin to hold its own in the indie game scene. The publisher has announced that it is to offer free distribution for games funded by crowd-source initiatives. This would include schemes such as Kickstarter, which has risen …
Read More »Simply Games sales soar by 200 per cent
Software sales at internet retailer Simply Games have trebled during the past 12 months. Sales are up 198 per cent over last year, and 400 per cent over two years ago. Our expansion over the past 12 months has been quite phenomenal,” Simply Games MD Neil Muspratt told MCV. We …
Read More »Hong Kong investor heading to E3
An investor from the East will be in Los Angeles this June looking for opportunities in the gaming market. Eddy Tang, son of Lygo founder YW Tang, will be attending E3 with UK firm Digital Goals. They are seeking projects that can benefit from both their skills and investment, particularly …
Read More »Brand Map: Command & Conquer played 10.4 hours per week on average
Gamers play Command & Conquer titles for 10.4 hours per week on average – almost an hour more than the typical game. This week, GameVision Brand Map turns to the real-time strategy genre to take a look at one of its earliest franchises: Command & Conquer. We asked 6,724 gamers …
Read More »Is the ‘new’ Wii u controller actually the ‘old’ Wii U controller?
Twitter faux pas, fake, PR stunt or employee blunder? Who knows, but in the mean time there’s nothing to stop us speculating! This morning MCV revealed a picture leaked by a TT Games employee on Twitter that showed an altered version of the Wii U controller currently being used at …
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