MCV/DEVELOP News, events, research and jobs from the games industry
Retailer The GAME Group is at the centre of some feverous stock market activity today as its day or reckoning rapidly approaches. At the time of writing some 245,717,152 GAME shares have been traded in the last 24 hours. This compares to an average daily trade volume of just 10.9m …
Read More »F2P Summit finalises speaker list with Innogames
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Read More »GAME buyer ‘would prefer to wait for a formal administration’
Pundits say that GAME will have to go into administration or become insolvent before acquirers step in. The troubled UK retailer has already had a tough day, with shares hitting an all-time low as speculation about its future continuing to mount. Now analysts reckon the worst will have to happen …
Read More »FEATURE: How to licence your games
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to new markets… Video games-branded products are no longer just the impulse buys found in the corner of HMV or specialist …
Read More »EA "not weakened" by Zynga staff poaching
Electronic Arts has not been weakened by the departures of key personnel to rivals such as social gaming outfit Zynga, CEO John Riccitiello has said. The publishing giant has had numerous head staff exit the company during the last year, with former COO John Schappert and exec VP of EA …
Read More »FEATURE: Licence to sell
Video games themselves can of course be a form of merchandise. Most major movie releases and popular kids programmes are complemented by new games, from straight-up tie-ins like The Adventures of Tintin and Namco’s popular Ben 10 series to derivative works like LEGO Harry Potter. Such licensing deals can be …
Read More »FEATURE: Games merchandise powers up
Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …
Read More »FEATURE: Activision’s new $1bn franchise
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …
Read More »UPDATE: GAME.co.uk "down for maintenance"
The websites for both GAME and Gamestation have this morning been taken down. GAME.co.uk is down for maintenance,” a message on the site currently reads. We apologise for any inconvenience this may cause.We hope to be back up and running very soon. If you require assistance with an existing order …
Read More »FEATURE: Toy Views
More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to 2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, gives us an overview of the business… IS THE toy industry really recession proof?” is a question I’ve been asked …
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