MCV/DEVELOP News, events, research and jobs from the games industry
Zynga seems to have downsized estimations of its own worth ahead of the much-awaited IPO for the company. The firm’s valuation will be revealed on December 15th, Reuters reports, but sources close to the news service say that it is now aiming for around $8 to $10 per share, meaning …
Read More »Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …
Read More »VideoGamer.com defeats Ubisoft at Xmas Pub Quiz
Ubisoft were hoping for a hat trick of MCV/Xbox 360 Pub Quiz wins but victory was snatched from them by VideoGamer.com. The Christmas quiz was held in Holborn’s Sway bar last night, and saw teams from across the UK games industry taking part. Videogamer.com triumphed with 55 points – just …
Read More »EA releases subscription-supported Tetris
A new version of Tetris has been released by EA on iOS that offers additional features for those willing to subscribe. EA’s previous Tetris game has been removed from the Apple App Store. The new 69p game allows users to sign up for a premium subscription called the ‘Elite Tetris …
Read More »VIDEO: Rooney stars in FIFA 12 Xmas TV ad
EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts. And who better for the job than England and Manchester United forward Wayne Rooney? The hot-headed footballer is one of five global star players to appear in …
Read More »What’s Out Today? w/e December 2nd, 2011
Nintendo kicks off this month’s new releases with the 3DS debut of its ever-popular Mario Kart series. Mario Kart 7 introduces customisable vehicles, hang gliding and underwater races to the franchise, as well as making use of the handheld’s unique functionality such as 3D effects and Spot Pass. Meanwhile, new …
Read More »Watch the Xmas Industry Fight Club here
Namco Bandai and Capcom’s Xmas Industry Fight Club takes place tonight (December 2nd). But if you can’t attend the charity bash, then never fear, you can watch the whole night’s proceedings right here from 6pm. Alternatively you can visit here to watch the event. The industry Fight Club takes place …
Read More »Resident Evil stunt attracts half a million players
A specialist Resident Evil ‘alternative reality’ game has already drawn in half a million players as momentum builds for 2012 title Raccoon City. The marketing campaign kicked off on Wednesday, August 31st. Capcom hired creative agency SJS to design and implement the Inserted Evil alternative reality game. Players visited www.insertedevil.com …
Read More »Software Sales Monitor: Market makes £54.6m
The market value dipped ten per cent to 54.6m, down from last week’s 60.9m. That’s still a huge amount and should increase as Christmas approaches. Unit sales were down only slightly (two per cent). This was driven by a series of Black Friday promotions. It was one of the last …
Read More »EA acquires KlickNation for BioWare social gaming push
Age of Champions and Six Sun Galaxy developer KlickNation has been acquired and renamed by EA. It will now be known as BioWare Sacramento and will be the latest weapons in BioWare’s growing social gaming push. In combination with Dragon Age Legends and Mirror’s edge 2D developer BioWare San Francisco, …
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