MCV/DEVELOP News, events, research and jobs from the games industry
Sony Computer Entertainment Australia announced a 400% PS3 sales jump last week, and has today confirmed 300% in New Zealand. The increase follows the price drop of the PS3 worldwide on 22nd August, which saved New Zealand consumers NZD$150 per console (approximately). David Hine, director of sales and marketing for …
Read More »Aussie developers get new tax breaks
The Australian government has announced a re-working of its R&D Tax Concession, now known as the R&D Tax Incentive, to benefit local developers. The incentive applies to any R&D (which, for local studios could mean the creation of new technology and game engines during the early phases of a game’s …
Read More »COD XP: What the fans think
COD XP: Activision’s weekend celebration of its biggest franchise has come to close. MCV spoke to fans and the game’s excitable developers to find out what they thought of COD XP and its activities. I think it’s awesome. I love all the stuff they have going on outside like the …
Read More »Call of Duty XP: In Pictures
COD XP: There’s more than just video games to enjoy at Activision’s inaugural expo dedicated to its multi-million selling FPS series. The publisher has taken over a massive aircraft hanger for this weekend’s event, and brought in a range of activities to entertain attendees. As was revealed in XP’s original …
Read More »Call of Duty showcase unveils new phase for leading franchise
COD XP: The first day isn’t even over yet, but there’s already plenty to take away from Activision’s Call of Duty XP event. The first expo dedicated to the world’s biggest FPS franchise invited fans to share in some of the announcements that will shape the future of Call of …
Read More »Activision signs Hollywood talent for Elite TV
COD XP: Stars of the big screen will help grow Activision’s Call of Duty Elite through the episodic video service Elite TV. Detailed during this week’s Call of Duty XP event in Los Angeles, Elite TV will only be available as part of the premium subscription package and will deliver …
Read More »Facebook and mobile app bring COD Elite to the masses
COD XP: Activision has confirmed that Call of Duty Elite features full Facebook integration and will be accompanied at launch by a mobile app. At the publisher’s Call of Duty XP event in Los Angeles, Infinity Ward’s creative strategist Robert Bowling and Sledgehammer Games co-founder revealed that dedicated apps are …
Read More »COD Elite Premium priced, dated
COD XP: Activision has finally lifted the lid on the premium membership to its new social networking service, Call of Duty Elite. During the company’s Call of Duty XP event in Los Angeles, CEO Eric Hirshberg announced that a 12-month subscription will cost $49.99 – equating to roughly $5 per …
Read More »Call of Duty XP: Day One – Live
This weekend, Activision is hosting its first ever Call of Duty XP, an event dedicated to the community behind its flagship FPS franchise – and MCV is right in the middle of it. We’ll be reporting everything that happens here, from the expected multiplayer reveal and Call of Duty Elite …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending September 2nd)
We look at recent TV advertising activity for games and video games’ total share of all TV campaigns. Games and consoles TV advertising last week recovered from its lowest point year to date, recording 256 Men 16 to 34 TVRs. This is in line with 2010’s advertising pressure of 259 …
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